Posts Tagged ‘mobile advertising’

Reflections on our Mobile Strategies Forum

April 13th, 2012 by

Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco.

The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile.  This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.

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Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco. The idea for the event grew out of a lack of satisfaction around most industry conferences.  Instead, ... Read More


Top 5 Objectives for Investing in Mobile Web – Generate Revenue

March 22nd, 2012 by

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty.

Let’s face it, when all is said and done, making money is an integral part of business. And with the U.S. mobile market booming into the hundreds of millions of devices and billions in commerce and advertising dollars, what better way to generate some additional revenue than through these little smart devices at our fingertips 95% of the day?

It makes sense that over one-fourth of marketing decision makers selected revenue generation as an important part of their mobile strategy. But however important revenue generation is to your mobile strategy, I encourage you to go back and make sure you understand the first four objectives in this series. Customer engagement, satisfaction, innovation and loyalty are all catalysts toward increased revenue. Without a satisfied and loyal customer procured through proper engagement and innovative techniques, you can almost certainly kiss any hopes for increased mobile revenue goodbye.

In this post we’re going to take a look at how your mobile site can get you a slice of the mobile revenue pie. Read the rest of this entry »

This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty. Let’s face it, when all is said and done, making ... Read More


2011: Mobile Year in Review — Q&A with Rick Mathieson, Strategic Marketing Expert and Author of Branding Unbound and The On-Demand Brand

December 21st, 2011 by

Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Rick Mathieson (@RickMathieson), strategic marketing guru and digital marketing adviser to FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture and many others. Rick shares with us why mobile payments and augmented reality are on his list of top innovations of 2011, why mobile is the cornerstone of a brand’s marketing strategy and what brands can learn from last year’s experiences to realize high ROI from mobile in 2012. Lastly, Rick unveils his predictions for the next twelve months and names 2012 as the year of… Well, you’ll have to read the rest of the article to find out.

Rick Mathieson is an award-winning writer, author and creative strategist. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his research into next generation business models has earned praise from USA Today. And his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio and NPR. His book BRANDING UNBOUND has ranked as the world’s #1 best-selling book on mobile marketing. And his new book THE ON-DEMAND BRAND was an Amazon #1 “Hot New Release” and has been described as “Required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation. Learn more at RickMathieson.com.

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Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Rick Mathieson (@RickMathieson), ... Read More


2011: A Mobile Year in Review — Q&A with Michael Ricci, Vice President of Mobile at Webtrends

December 15th, 2011 by

Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.

 As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences.  Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation. 

 

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Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this week’s post, Michael Ricci ... Read More