Posts Tagged ‘loyalty’
UPDATE — Follow along as we walk through the series:
StatCounter recently revealed that mobile internet usage has doubled year over year since 2009—accounting for 8.5% of global access in January 2012. And that’s not including tablets! Following this Moore’s law-esque trajectory, we could be looking at more than a quarter of global internet usage coming from mobile devices by 2014.
Add this to the IDC’s prediction that, by 2015, there will be more mobile internet users than desktop users in the US and it’s quite obvious why today’s companies thinking “mobile first” are set to be future leaders.
With statistical backing like this, there is no doubt that all signs point to mobile marketing spend increasing this year. And it’s not just for the big guys either—small and mid-size businesses are finally beginning to understand that they too can realize a return on the mobile consumer revolution.
But what, specifically, are companies looking to accomplish with an increase in their mobile marketing dollars?