Posts Tagged ‘location’

Boost Your Mobile Site’s Appeal: Add Location Functionality

September 6th, 2011 by

Once you have your conventional website fully functional, it’s time to turn your attention to your mobile presence. Mobile websites are the point of entry for an explosive number of consumers who go online with smartphones, iPads, and similar devices. To make your site do things like drive purchases and improve loyalty, you need to add features that maximize its appeal on the “small screen.” This series of posts describes approaches to take your mobile website from static and hard-to-read to dynamic and hard-to-leave. The series will explore the following five features:

  1. Location Functionality
  2. Whiz-Bang UI
  3. Touch-Optimised UI
  4. Social Networking
  5. Offline Storage

To begin the series, lets talk location, location, location! It’s equally as important for brick-and-mortar real estate as it is for the virtual real estate of a mobile website. Mobile visitors are eager to find you, your products, or your services. Reward them by offering content or incentives that are tied to their current location, enable them to visit you and, ideally, make quick, convenient purchases. Read the rest of this entry »

Once you have your conventional website fully functional, it’s time to turn your attention to your mobile presence. Mobile websites are the point of entry for an explosive number of consumers who go online with smartphones, iPads, and similar devices. ... Read More


Mobile Web Advantage #3: Mobile Websites Drive People into Brick-and-Mortar Stores

August 25th, 2011 by

Last month, we introduced six benefits of moving your companies’ services to the mobile web. In this post, we will drill down into one such benefit to retailers: mobile websites drive people into brick-and-mortar stores. Google’s “Mobile Movement” study found that 55% of consumers who research and browse for goods on their mobile device visit a store afterward, with 40% making an actual purchase from the brick-and-mortar location. Another set of data collected from various retailers shows that 5-7% of their total store visitors are driven by mobile. The key to leveraging the mobile channel effectively is to have a mobile optimized website that addresses consumers’ most burning questions — WHERE is the store, WHAT can I buy, and HOW MUCH money can I save. Read the rest of this entry »

Last month, we introduced six benefits of moving your companies’ services to the mobile web. In this post, we will drill down into one such benefit to retailers: mobile websites drive people into brick-and-mortar stores. Google’s “Mobile Movement” study found ... Read More