Posts Tagged ‘iPhone 5’
Yesterday brought quite the commotion to our office in San Mateo! As part of NBC Bay Area coverage on the release of the iPhone 5, Scott Budman, the Tech and Business reporter for NBC, stopped by the office to get our opinion on what the additional half inch of screen real estate means for developers and brands.
Expanding the smartphone screen area is not a new trend for mobile device makers. In Apple’s case, even half an inch in screen length presents a big opportunity for developers to incorporate additional functionality and content for their users and ultimately create better engagement. Likewise, others might take advantage of the extra space through advertising, making them less intrusive given that there is more room to display content. Monetization on mobile is something that many companies are struggling to keep up with (i.e. Facebook). A tiny increase in screen might be just the answer they are looking for.
You can check out the full segment below.
Let us know what you think of the updated 4in screen in the comments or on Twitter @TrilibisMobile.