Got Mobile Strategy? Stellar Examples from Brands & Retailers
January 20th, 2012 by Greg PalmerIf you’re thinking about launching your first mobile marketing campaign or building your mobile website this year – you’re not being innovative. In fact, you are seriously lagging behind. Mobile use reached unseen levels over the last two months, with over 10% of all sales coming from mobile devices.
And if the 2011 holiday shopping season is any indication, we’ve reached a turning point: 
- 11% of sales came from mobile devices; up from 5.5% in 2010 (source)
- 14.6% of all retailer website traffic was initiated from mobile devices; up from 5.6% in 2010 (source)
- Black Friday sales from mobile reached 9.8%; up from 3.2% in 2010 (source)
- Cyber Monday sales from mobile reached 6.6%; up from 2.3% in 2010 (source)
- Christmas Day sales from mobile reached 14.4%; up from 5.3% in 2010 (source)
- PayPal reported a six-fold (511%) increase in the number of global customers shopping through PayPal mobile compared to Thanksgiving 2010 (source)
- Highly satisfied mobile shoppers reported that they were 54% more likely to consider the same company for a future similar purchase (source)
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