Posts Tagged ‘FRAGMENTATION’

Segmenting a Fragmented Mobile Market

May 9th, 2012 by

Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And if anything, the problem is only being fueled with the unveiling of brand new Blackberry device and OS.

In February’s post, I came to an unfavorable conclusion in regards to a fragmentation magic bullet—i.e. that there isn’t one. But today, I wanted to take a different approach to finding a “solution” by looking at the problem from a different angle….

Could fragmentation be actually a good thing? Read the rest of this entry »

Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And ... Read More


State of Fragmentation: 2012

February 1st, 2012 by

CES has come and gone, Mobile World Congress is less than a month away, and following both we are primed for a new wave of next-gen smartphones and tablets to drool over. But with the onslaught of saliva-inducing nerd treats ahead comes an age old discussion and issue within the mobile industry… FRAGMENTATION.

(take a second for the mobile developers to shudder)

Fragmentation has been around forever–differentiating a product is a basic concept in any business strategy. Different manufacturers make things with different parts, and different products are going to work differently in hopes of creating one-of-a-kind value. In mobile, the issue is the same. You’ve got a multitude of manufacturers creating devices with different hardware for multiple OS’s that each support their own browsers (some supporting multiple browsers) and applications. Developing a consistently exceptional user experience, while taking each flavor into account sounds rough, doesn’t it? Well it is.

Read the rest of this entry »

CES has come and gone, Mobile World Congress is less than a month away, and following both we are primed for a new wave of next-gen smartphones and tablets to drool over. But with the onslaught of saliva-inducing nerd treats ... Read More