Posts Tagged ‘Fandango’
Let’s face it, the average mobile user is becoming more and more technologically savvy than ever. With lines for new iDevices stretching down blocks and around corners, many of today’s consumers are becoming first adopters of the latest and greatest tech. And even those willing to wait a couple of months until the price of their favorite gadget drops are curious and aware of the technology and innovation that surrounds them.
If you’re thinking about launching your first mobile marketing campaign or building your mobile website this year – you’re not being innovative. In fact, you are seriously lagging behind. Mobile use reached unseen levels over the last two months, with over 10% of all sales coming from mobile devices.
- 11% of sales came from mobile devices; up from 5.5% in 2010 (source)
- 14.6% of all retailer website traffic was initiated from mobile devices; up from 5.6% in 2010 (source)
- Black Friday sales from mobile reached 9.8%; up from 3.2% in 2010 (source)
- Cyber Monday sales from mobile reached 6.6%; up from 2.3% in 2010 (source)
- Christmas Day sales from mobile reached 14.4%; up from 5.3% in 2010 (source)
- PayPal reported a six-fold (511%) increase in the number of global customers shopping through PayPal mobile compared to Thanksgiving 2010 (source)
- Highly satisfied mobile shoppers reported that they were 54% more likely to consider the same company for a future similar purchase (source)
Who doesn’t like a little recognition for a job well done? We sure do! Especially when it comes in the form of an award from an esteemed industry organization like DIGIDAY, Mobile Village or International Academy of the Visual Arts.
We are pleased to announce that last week, our Citysearch mobile site took home the 2011 Mobile Superstar Award from Mobile Village — our 5th award this year! To honor the fantastic work everyone on our team has done, from design and product management to QA, operations and engineering, let’s take a quick rundown. Drum roll please!
- Mobile Star Awards – Superstar Award for Best Mobile Marketing Success Story – Citysearch
- DIGIDAY Mobi Awards – Best Mobile Site of 2011 – Fandango
- Silver Davey Award – Entertainment – Fandango (Mobile Web)
- Silver Davey Award – Guides/Ratings/Reviews – Fandango (Mobile Web)
- Silver Davey Award – Guides/Ratings/Reviews – Citysearch (Mobile Web)
We’d like to give a huge thanks to everyone involved, especially our partners and clients that helped make this year so successful. Here’s to an even better 2012!
When building a mobile website, you want your customers to feel they can reach out and touch your products and services. That’s just what Disney had in mind for their Aulani Resort and Spa mobile site. Go to m.disneyaulani.com (developed by Trilibis) on your iPhone or Android device and explore the resort by tap expandable menus and Swipe galleries make it easy for anyone to browse the alluring photos and wallpaper section. Touch-optimized features like these makes exploring the resort via a smartphone as easy and relaxing as sunbathing by its Wailana Pool.
In a previous post from our Mobile Web Advantage series, we explored the various ways that mobile web builds on existing habits. In this post, we will drill down into mobile commerce, which refers to the buying and selling of products and services through a mobile device. Mobile commerce is experiencing such explosive growth that many retailers are rushing to create mobile websites to capitalize on this trend and satisfy their mobile-savvy customers.
Smartphones are rapidly becoming ubiquitous within the mobile population. There are approximately 429.7 million global smartphone subscribers; this number is expected to increase to 1.2 billion by 2015. Furthermore, the global m-commerce market is expected to reach $119 billion by 2015. As this ecosystem expands, customers will begin to expect more and more options for satisfying their shopping needs while on-the-go. Both e-commerce and more traditional brick-and-mortar companies will need to keep up with their consumers by ensuring that their website is usable from a mobile device.
Major brands are beginning to see tremendous growth in the percentage of their business transacted over mobile. For example, in 2010, eBay sold $2 billion worth of merchandize via its mobile channels, tripling its 2009 results. This number is expected to double to $4 billion in 2011. As recently as last month, eBay stated that it expects to process $3 billion in mobile payments via PayPal in 2011, up from $700 million in 2010.
Mobile ticketing, a subset of mobile commerce, is a growing market as well. According to Juniper Research, mobile ticketing transactions are expected to exceed $100 billion worldwide by 2012. Fandango, a leader in the mobile ticketing space, now sees 20% of ticket sales coming through mobile. In fact, 19% of the recent Harry Potter opening weekend revenue of $169 million (that’s $32 million in two days if you’re doing the math) was generated from mobile devices. Fandango’s mobile site, which was developed with the assistance of Trilibis, allows users to search for movies playing in their area in real-time and to buy tickets. In some theaters, users can even hand their phone to the ticket taker for scanning. No standing in line, and no dealing with the clerk or the kiosk. Read the rest of this entry »