Posts Tagged ‘email’

Top 5 Objectives for Investing in Mobile Web – Increase Satisfaction

February 23rd, 2012 by

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.

Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.

Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.

Read the rest of this entry »

This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction. Plain and simple—a ... Read More


2011: A Mobile Year in Review — Series Kick-off

December 7th, 2011 by

Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.

To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.

Read the rest of this entry »

Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or ... Read More


5 Prerequisites For Successful Customer Engagement

November 30th, 2011 by

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”

Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for ... Read More


Mobile Web Advantage #6: The Mobile Web Builds on Existing Customer Relationships

September 22nd, 2011 by

This is the last post of the Mobile Web Advantage series that we kicked off recently.  In this final post, we will examine the final benefit, that the mobile web builds on existing customer relationships. Customers who already know and love your products and services will be happy to see you are on the “small screen” and willing to interact with your brand on the mobile web.  According to a study done by Hipcricket, 40% of consumers would subscribe to a mobile loyalty club with a brand they already trust.  This receptiveness enables marketers to enhance their existing loyalty programs, thus extending their level of engagement with existing customers and attracting new customers via special offers and promotions. Read the rest of this entry »

This is the last post of the Mobile Web Advantage series that we kicked off recently.  In this final post, we will examine the final benefit, that the mobile web builds on existing customer relationships. Customers who already know and ... Read More


The email use case

June 13th, 2011 by

The first thing that I do in the morning is check my email…  which is generally before getting out of bed since my mobile phone is handily right next to me. I then use my phone to quickly check email over breakfast and another 5-6 times throughout the day (or more if I am out of the office).

Apparently, I am not that unique. According to Comscore, over 70 million mobile users (30% of all mobile subscribers) check their email on their mobile phones — an increase of 36% from previous year.

Like most folks, I receive a variety of email offers in my inbox. When I see something interesting with a clever call to action, I typically feel compelled to act upon it. What follows next is often a disappointment. It seems that most companies still don’t have a mobile optimized site and instead present their customers with broken UI’s and oversized pinch-and-drag pages that never seem to load properly.

In this day and age of smartphone ownership crossing the 100M mark, every sizable company should have a mobile optimized site. But the importance is vastly magnified if email is in the core part of its marketing mix.

The first thing that I do in the morning is check my email…  which is generally before getting out of bed since my mobile phone is handily right next to me. I then use my phone to quickly check email ... Read More