Posts Tagged ‘CSS3’
Fresh off the plane, coming back from Breaking Development conference (@bdconf) in Dallas, packed with 3 days of stimulating presentations and discussions with such Web thought leaders like Brad Frost (@brad_frost), Lyza Gardner (@lyzadanger) and Luke Wroblewski (@lukew) to name a few. Right off the bat, 2 points were clear to me. First, how far Web technologies have come in the past couple of years and second, how hard we still need to work to bring mobile Websites to 2012.
What do I mean by bringing mobile Websites to 2012 you ask?
A few months back, Mobile Marketer, the news leader in mobile marketing, media and commerce, approached us about writing an piece for their annual Classic Guide to Mobile Commerce. I am excited to share with you the fruits of this collaboration — an article titled “The Effect of HTML5 on Mobile Strategy” (and written by yours truly). HTML5, the fifth iteration of the HTML standard, has been one of those hot buzzwords for quite some time now, and for good reasons. The technology behind HTML5 has the framework to fundamentally change how we interact with the web, from both our desktop and mobile devices — we’ve actually covered the topic a few times in our blogging past.
You can find “The Effect of HTML5 on Mobile Strategy” article below. I also highly recommend downloading the entire Classic Guide to Mobile Commerce, which features many intelligent and thought-provoking pieces about the current state of m-commerce. Enjoy!
The Effect of HTML5 on Mobile Strategy
While 2010 was the year of the application, 2011 shaped up to be the year of mobile Web. This is largely due to enthusiasm for HTML5 and its promise to bring the “write once, deliver everywhere” guarantee that Web browsers have historically delivered to PCs, as well as the ability to deliver an app-like experience across all browsers.
Brands, retailers and marketers are quickly realizing that mobile Web provides the broad reach and flexibility that is critical for reaching today’s consumers at a fraction of the cost of native applications. And who does not want to reach their target audience in an efficient and effective manner?
On Monday, a few of us from Trilibis attended the “HTML5: The next trend for mobile” event hosted by the Silicon Valley’s chapter of Mobile Monday (@momosv). The event kicked off with three of the panelists showing demos of their slick HTML5 apps – a magazine app, a movie recommendation portal and accounting software for small businesses. All three demos were delivered mostly without a glitch – very impressive, considering that the full HTML5 specification is far from fully baked. At the same time, all three demos showed products that utilized HTML5 within a native iOS wrapper, gently understating that HTML5 does not yet accommodate the full range of features these developer needed.
Unlike the revolutionary Financial Times app, which is accessed and rendered by a mobile browser bypassing the App store completely, these demo apps were really not web apps at their core. Instead, they leveraged iOS codebase for various things, such as navigation or UI rendering, and they relied on the App Store for distribution.
Wonder what the Wild West, sand castles, electric car and mobile development have in common?
Well… wonder no more.
Check out the “Mobile Web Development: Beyond the Buzzwords” article in today’s RCR Unplugged, written by Steve Paddon, our VP of Products and Services. You’ll learn what’s hidden behind the buzzwords like CSS3 and HTML5, and why you really can’t create a decent mobile website with a push of a button… Enjoy!