A year or so ago, we made a conscious decision to focus on the mobile web. Back then, most mobile strategy discussions revolved around apps.

Lots can happen in a year. Now there is more and more evidence that mobile users prefer browser-based content to apps. According to comScore’s latest report, people access content via a mobile browser 2.5 times more frequently than via an app!

The truth is that both will probably coexists for quite some time… But if you haven’t taken steps to make your mobile-optimized site a cornerstone of your mobile strategy, chances are you’re spending too much and getting too little. Nuff said…