This is the last post of the Mobile Web Advantage series that we kicked off recently.  In this final post, we will examine the final benefit, that the mobile web builds on existing customer relationships. Customers who already know and love your products and services will be happy to see you are on the “small screen” and willing to interact with your brand on the mobile web.  According to a study done by Hipcricket, 40% of consumers would subscribe to a mobile loyalty club with a brand they already trust.  This receptiveness enables marketers to enhance their existing loyalty programs, thus extending their level of engagement with existing customers and attracting new customers via special offers and promotions. (more…)