Posts Tagged ‘benefits’

2011: A Mobile Year in Review — Series Kick-off

December 7th, 2011 by

Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.

To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.

Read the rest of this entry »

Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or ... Read More


5 Prerequisites For Successful Customer Engagement

November 30th, 2011 by

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”

Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »

The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for ... Read More


4 Key Mobile Initiatives to Boost Branding and Direct Response Marketing

November 3rd, 2011 by

Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line for communication throughout the entire purchase cycle and beyond.

Perhaps, the two most important functions that challenge marketers are branding and direct response. Since the early days of the internet, both branding and direct response have been going through a transformation. And now with the emergence of mobile, they are not only opening new avenues for marketers, but transforming other media channels too.

There are numerous ways to use the mobile channel for branding and direct response purposes. Here are four key starting points. Just keep in mind that as with any marketing program, a test, tweak and repeat methodology is critical for success. Read the rest of this entry »

Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line ... Read More


Keys to Success for a Cross-Media Campaign that Involves the Mobile Web

October 3rd, 2011 by

In the last post, we talked about the different ways that a mobile user can access your mobile website as part of a cross-media campaign.  In this post, we will explore some best practices for ensuring that your cross-media campaign is effective.  Surprisingly, more often than not, a brand will go through the motions of “adding mobile” to its marketing mix, but fail to execute properly, and wonder why its marketing ROI is lackluster.  Here are some keys to success for your cross-media mobile web campaign: Read the rest of this entry »

In the last post, we talked about the different ways that a mobile user can access your mobile website as part of a cross-media campaign.  In this post, we will explore some best practices for ensuring that your cross-media campaign ... Read More


Leveraging the Mobile Web to Enhance a Cross-Media Marketing Campaign

September 28th, 2011 by

There are many paths a mobile user can take to get to a mobile website. Adding the mobile web as the central touchpoint to a cross-media campaign can make your marketing efforts significantly more effective.

Utilizing a mobile landing page alongside different complementary types of media provides an interactive “home” where mobile consumers can fully experience your brand and act upon your call to action. Although difficult to master, it is easy to begin implementing — simply trigger an action from another medium that sends customers to a mobile landing page where they can be encouraged to take an action, such as enter a sweepstakes, join a loyalty club, or receive a coupon to make an immediate purchase.

Here are a few different ways to utilize your mobile website as the hub of your cross-media campaigns: Read the rest of this entry »

There are many paths a mobile user can take to get to a mobile website. Adding the mobile web as the central touchpoint to a cross-media campaign can make your marketing efforts significantly more effective. Utilizing a mobile landing page ... Read More