Posts Tagged ‘APPS’

2011: A Mobile Year in Review — Q&A with Ethan Alexander, VP of Mobile at LivePerson, Inc

December 27th, 2011 by

Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, we interview Ethan Alexander, VP of Mobile for LivePerson, Inc (@LivePerson) and leading industry figure for over 15 years. Ethan shares why it’s difficult to choose only one great mobile innovation this year, why LivePerson’s clients are so interested in advancing their mobile initiatives and why mobile chat is essential to the customer experience. Lastly, Ethan compares mobile growth to the early days of the internet and decides what he thinks 2012 will bring.

Ethan Alexander is the VP of Mobile for LivePerson, Inc., which provides online engagement solutions that facilitate real-time assistance and advice. The company’s hosted platform supports and manages real-time online interactions for businesses and independent experts. With its B2B services, chat, voice/click-to-call, email, self-service/knowledgebase and now mobile interactions are managed from a single agent desktop. Ethan spearheads the company’s efforts to extend real-time, intelligent interactions beyond the browser to anywhere with mobile service. Previous to LivePerson, Ethan was a part of the mobile leadership team at Salesforce.com where he helped develop their mobile platform and business strategy from the ground up after the 2006 purchase of Sendia, where he ran business development and partner efforts. Through the years, Ethan has worked closely with leading device manufacturers, various network operators and mobile integration and app development partners.

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Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, we interview Ethan Alexander, VP of ... Read More


2011: Mobile Year in Review — Q&A with Deepak Thomas, General Manager of Classifieds at eBay.

December 20th, 2011 by

It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this post, Deepak Thomas, General Manager of Classifieds at eBay (@ebay) shares with us what catalysts contributed to the growth of mobile at eBay Classifieds and how his business unit evolved their mobile presence in 2011. Lastly, Deepak talks about the shrink-wrapped software days and why he’s glad they are behind us.

Deepak Thomas is the General Manager at eBay Classifieds US. He was previously GM of Mobile Classifieds at eBay with responsibilities for their global mobile properties in Americas, EMEA, and APAC. Prior to that, he was GM of Mobile Products at IAC/Match.com and held  various product and partner development roles at Oracle Corp.’s Mobile Products division. He also held P&L responsibility for the ESPN wireless remote product while at Chicago-based mobile startup tvCompass Inc., where he also served as Director of product marketing. Deepak holds an MBA in Marketing and Finance from the University of Chicago.

Q – What was the single biggest mobile innovation you saw this year?

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It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this post, Deepak Thomas, ... Read More


2011: A Mobile Year in Review — Q&A with Michael Ricci, Vice President of Mobile at Webtrends

December 15th, 2011 by

Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.

In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.

 As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences.  Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation. 

 

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Today we’re bringing you the next post in our  “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers. In this week’s post, Michael Ricci ... Read More


HTML5: Are We There Yet?

August 10th, 2011 by

HTML5 - Are we there yet?On Monday, a few of us from Trilibis attended the “HTML5: The next trend for mobile” event hosted by the Silicon Valley’s chapter of Mobile Monday (@momosv). The event kicked off with three of the panelists showing demos of their slick HTML5 apps – a magazine app, a movie recommendation portal and accounting software for small businesses. All three demos were delivered mostly without a glitch – very impressive, considering that the full HTML5 specification is far from fully baked. At the same time, all three demos showed products that utilized HTML5 within a native iOS wrapper, gently understating that HTML5 does not yet accommodate the full range of features these developer needed.

Unlike the revolutionary Financial Times app, which is accessed and rendered by a mobile browser bypassing the App store completely, these demo apps were really not web apps at their core. Instead, they leveraged iOS codebase for various things, such as navigation or UI rendering, and they relied on the App Store for distribution.

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On Monday, a few of us from Trilibis attended the “HTML5: The next trend for mobile” event hosted by the Silicon Valley’s chapter of Mobile Monday (@momosv). The event kicked off with three of the panelists showing demos of their ... Read More


Mobile Website vs. App: Top 9 Dilemmas

August 3rd, 2011 by

Mobile Website v.s. AppBusinesses are rapidly moving towards utilizing the mobile device as an integral part of their marketing strategies. Mobile marketing spending is expected to quadruple to $1.2 billion (yes, with a ‘B’)  in 2015, from $313 million just a year ago, according to ABI Research. However, the larger the role that mobile plays as a marketing channel, the more choices that must be made in how to deploy the marketing message. One common question is whether to prioritize developing a native smartphone application or providing customers with a mobile-optimized website. There are many advantages in favor of the latter, particularly for companies just getting their feet wet in the mobile pool.

Broad Distribution and Large Market Size: There is a reason they call it the World Wide Web:  it is accessible to everyone. With 35% of American adults using an Android device, 24% using an iPhone and another 24% using BlackBerry, you’re probably thinking that it’d be great to reach ALL of them. With a mobile optimized website you actually can (even those with simpler phones). Furthermore, mobile sites can help boost traffic to your traditional website and social media presence, thereby increasing your distribution even further.

Less $$$: From both a cost and a revenue perspective, mobile websites win over apps hands-down. But development costs for iPhone apps can run at least $35K for a reasonably functional app. Adding Android and Blackberry, will bring you to $105K+. Mobile websites are significantly less expensive because there is no need to develop three or four different versions to cover multiple OEM’s. As for revenue, would you rather keep all your proceeds or only 70%?  Enough said.

Faster Time to Market: Closely linked to the cost issue, it is MUCH quicker to optimize your existing website for mobile devices than it is to create a mobile app from scratch and complete the approval process.

 

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Businesses are rapidly moving towards utilizing the mobile device as an integral part of their marketing strategies. Mobile marketing spending is expected to quadruple to $1.2 billion (yes, with a ‘B’)  in 2015, from $313 million just a year ago, ... Read More