Posts Tagged ‘80/20 rule’
It’s undeniable that a loyal customer is valuable to any and all businesses. The 80/20 rule (aka Pareto principle) is well documented in business terms as “80% of revenue comes from 20% of customers”. This segment of 20% is typically the most loyal of customers who return time and time again to purchase your goods and services.
Additionally, studies have shown the cost of a acquiring a new customer significantly outweighs the cost of keeping a loyal customer. So much so that it can be 6 times more expensive to gain a new customer versus keeping one.
Don’t be left picking daisies to determine if your customer loves you, or loves you not. You must proactively engage your market and give them a reason to love you and keep coming back. Today, many marketers are looking to mobile in hopes of building a loyal customer base. Let’s take a look at how a few key concepts can turn your customers into loyal mobile members of your family. Read the rest of this entry »
Tags: 80/20 rule, customer satisfaction, engagement, gamification, loyalty, mobile coupon, mobile engagement, mobile satisfaction, MOBILE WEB, Pareto principle, satisfaction, social media, social network
Posted in Benefits, Campaign Examples, Marketing, Series, Tips, Trilibis Mobile, Why Mobile Web |