Rewards Network Deploys Trilibis SNOW to Make iDine.com Device-Aware and Boost Mobile EngagementFebruary 11th, 2014 by Trilibis Blogging Team
Trilibis™ server-side SNOW™ technology brings comprehensive mobile device awareness to iDine.com. With iDine.com now delivering a seamless experience for mobile visitors, site abandonment rates have decreased, the visitor bounce rate has been halved, and iDine.com has seen a two-fold increase in new member enrollment on mobile devices.
SAN MATEO, Calif.—February 11, 2014: Trilibis, the leader in One Web development, is enabling Rewards Network© to position its proprietary dining incentive program, iDine©, for rapid growth in a mobile-centric competitive environment. Within one month of adding Trilibis’ SNOW (Software eNabling One Web) technology, iDine program managers saw measurable improvements resulting from optimization of the website for every mobile device, ensuring that mobile visitors with any smartphone or tablet were provided the best possible experience.
The results have been impressive: a significant decrease in site abandonment and bounce rate, mobile visits are up by 66 percent, page views per visit have increased by 68 percent, and there has been a two-fold increase in new mobile member enrollments.
iDine©, Rewards Network’s proprietary dining rewards program, offers members rewards for dining at network restaurants. The iDine.com website offers a variety of features perfect for both the avid restaurant goer and the occasional diner. Users can search using various filtering options, in addition to viewing detailed restaurant descriptions featuring menus, hours, reviews, photos and geo-location services. Members who login to access their personal account can view their annual benefits summary, which includes each restaurant visited and the corresponding reward received.
“We had been noticing a steady shift in our audience to mobile devices and were not satisfied with our site usage metrics for mobile visitors. We recognized that it was not easy for our members to access key features they needed to make their dining decisions on the go,” said Kara Walsh, chief marketing officer at Rewards Network, which is based in Chicago. “The Trilibis SNOW technology enabled us to quickly add mobile-specific features to the website and to leverage our existing assets. Using one codebase, we can ensure excellent in-browser presentation on a wide range of handsets and tablets.”
Rewards Network understood that providing an optimized experience to the growing mobile segment was essential to capture new users and retain current members growing its overall loyalty program business. With PCI compliance and security also being of utmost importance, Rewards Network wanted a solution that could sit behind its firewall and take advantage of its existing back-end architecture, including established APIs.
Trilibis proposed a holistic strategy for both the mobile and tablet web experiences that leveraged its multi-device web development framework, SNOW (Software eNabling One Web). Using SNOW, Trilibis was able to deliver a high-performing site, specifically tailored to Rewards Network’s requirements.
SNOW handles all code and layout optimization on the web servers so that only those assets required by the target device are served. This minimizes the size and number of assets sent to the device and reduces page-load time. Additionally, by leveraging SNOW’s server-side post processing, Rewards Network’s additional security and integration requirements were met. Since SNOW resides at the presentation (or Web server) layer and is independent of the backend integration layer, the development team was able take advantage of the existing unified architecture and associated APIs, accelerating project completion and time to market.
“As our members increasingly use smartphone and tablets to access our websites, it’s essential that we deliver the best possible experience for these visitors,” added Walsh. “Our SNOW-powered iDine.com mobile website has enabled us to accomplish that quickly. Our members clearly appreciate the enhancements we’ve made.”
Key SNOW benefits
- Accelerates multi-device development across PC, tablet and mobile—all from a single codebase.
- Delivers a faster page-load time and better browser performance than existing responsive design techniques.
- Leverages existing web assets, code and backend integration points to shorten the time to market for any website.
- Additional server-side intelligence gives developers the ability to fine-tune the user experience by adjusting features, content or layout for specific devices.
About Rewards Network
Rewards Network is a results-driven, measurable marketing program that helps restaurants fill more tables and build a loyal customer base. Rewards Network provides access to over 3.2 million passionate diners, driving new and repeat visits by offering rewards such as airline miles, hotel points, charitable contributions and more. The company promotes over 10,000 restaurants to diners via web, email, social media, and mobile marketing, and also provides valuable customer feedback and performance tracking to help restaurants improve service and increase profits. For more information, visit www.rewardsnetwork.com or follow Rewards Network on Twitter
Trilibis develops server-side responsive design technology for businesses, brands and web development firms need a true “One Web” website architecture. SNOW, the company’s core product, makes websites device-aware and enables developers to design high-performance websites that work perfectly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.
Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.
Twitter: .@RewardsNetwork uses @TrilibisMobile SNOW to boost #mobile #engagement for @iDine #loyalty program