Trilibis Blog
December 7th, 2011 by Greg Palmer
Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.
To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.
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Tags: 2011, Android, benefits, campaign examples, email, HTML5, iPhone, m-commerce, marketing, mobile development, mobile marketing, mobile optimized, mobile trends, MOBILE WEB, smartphones, Trilibis Mobile, year in review
Posted in Benefits, Campaign Examples, Marketing, Series, Tablets, The Cutting Edge, Trends, Trilibis Mobile |
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November 30th, 2011 by Greg Palmer
The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”
Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »
Tags: Android, benefits, email, iPhone, m-commerce, marketing, mobile, mobile browsers, mobile development, mobile marketing, mobile optimized, mobile usability, mobile user experience, MOBILE WEB, mobile web tips, Trilibis
Posted in Analytics, Benefits, Marketing, Tips, Trends, Trilibis Mobile, UI/UX |
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November 22nd, 2011 by Ted Verani
A few months back, Mobile Marketer, the news leader in mobile marketing, media and commerce, approached us about writing an piece for their annual Classic Guide to Mobile Commerce. I am excited to share with you the fruits of this collaboration — an article titled “The Effect of HTML5 on Mobile Strategy” (and written by yours truly). HTML5, the fifth iteration of the HTML standard, has been one of those hot buzzwords for quite some time now, and for good reasons. The technology behind HTML5 has the framework to fundamentally change how we interact with the web, from both our desktop and mobile devices — we’ve actually covered the topic a few times in our blogging past.
You can find “The Effect of HTML5 on Mobile Strategy” article below. I also highly recommend downloading the entire Classic Guide to Mobile Commerce, which features many intelligent and thought-provoking pieces about the current state of m-commerce. Enjoy!
The Effect of HTML5 on Mobile Strategy
While 2010 was the year of the application, 2011 shaped up to be the year of mobile Web. This is largely due to enthusiasm for HTML5 and its promise to bring the “write once, deliver everywhere” guarantee that Web browsers have historically delivered to PCs, as well as the ability to deliver an app-like experience across all browsers.
Brands, retailers and marketers are quickly realizing that mobile Web provides the broad reach and flexibility that is critical for reaching today’s consumers at a fraction of the cost of native applications. And who does not want to reach their target audience in an efficient and effective manner?
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Tags: CSS3, HTML5, JavaScript, mcommerce, MOBILE WEB, mobile web development
Posted in @Trilibis, Development Realities, Marketing, The Cutting Edge, Trends, Trilibis Mobile, Why Mobile Web |
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November 9th, 2011 by Greg Palmer
Last month we discussed our Top 5 Indicators for Mobile Analytics and gave you a general overview of the types of metrics you should be looking at when judging the performance of your mobile website. Today, we’d like to take things just a step further and dive into a key method of analytics reporting. This method, outlined last week in a highly recommended webinar by Google exec, Avinash Kaushik, will allow your analytics team to get a better understanding of your overall mobile success and how to optimize your site in certain areas to increase this success.
An Acquisition-Behavior-Outcome (A-B-O) report can be created in any of the top analytics providers and will deliver the full story of your website’s performance utilizing any number of different metrics. It takes into account the end to end journey of your visitors, from the time they land on your site to the time they leave or complete a specific task or goal. These three segments should be integral pieces in each and every single analytics report you create.
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Tags: marketing, mobile analytics, mobile marketing, mobile usability, tips
Posted in Analytics, Marketing, Tablets, Tips, Trilibis Mobile, UI/UX |
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November 3rd, 2011 by Trilibis Blogging Team
Mobile has emerged from a fascinating new technology to an influential channel that marketers rely on to perform key marketing functions. With the ability to text, e-mail, call, tweet, like, and more, mobile inherently creates a direct two way line for communication throughout the entire purchase cycle and beyond.
Perhaps, the two most important functions that challenge marketers are branding and direct response. Since the early days of the internet, both branding and direct response have been going through a transformation. And now with the emergence of mobile, they are not only opening new avenues for marketers, but transforming other media channels too.
There are numerous ways to use the mobile channel for branding and direct response purposes. Here are four key starting points. Just keep in mind that as with any marketing program, a test, tweak and repeat methodology is critical for success. Read the rest of this entry »
Tags: benefits, branding, loyalty program, mobile maretin, MOBILE WEB, QR codes, sms, tips, Trilibis Mobile
Posted in @Trilibis, Benefits, Campaign Examples, Marketing, Tips, Trends, Trilibis Mobile, Why Mobile Web |
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October 24th, 2011 by Trilibis Blogging Team
A major challenge for digital professionals today is measuring the success of their mobile initiatives. Oftentimes, achieving high ROI comes not only from the mobile platform itself but the ability to analyze real-time mobile specific data and make informed budgetary decisions thereafter. Now, as the mobile web begins to grow out of its infancy phase, it’s just as important for a company to have a “mobile analytics strategy” as it is to have a “mobile marketing strategy.”
Mobile analytics differs from traditional web analytics in the sense that it allows marketers and product managers to understand how their mobile content is consumed on the thousands of different mobile devices. Here’s the sort of stuff users can do with mobile analytics tools, such as Webtrends (who we recently chose as our primary analytics provider):
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Tags: mobile analytics
Posted in Marketing, Tips, Trends, Trilibis Mobile, UI/UX |
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October 18th, 2011 by Trilibis Blogging Team
In a smartphone-centric world, SMS marketing is often dismissed as old news, but it is still a popular marketing tool for many reasons.
- The large audience: Since 99% of phones are capable of sending and receiving text messages, 323 million mobile subscribers in the US can be reached with your marketing message, not just the 40% (or 131 million) who have smartphones.
- Two-way communication: SMS enables marketers to extend customer interactions beyond the initial conversation. It’s easy to initiate and respond to texts, and once customers have opted in, they can receive additional communications from you such as alerts and coupons.
- SMS allows for a quick and effective response to a call to action: 90% of text messages are read within three minutes of delivery, and most are responded to. Read the rest of this entry »
Tags: tips, trends, Trilibis Mobile
Posted in Tips, Trends, Trilibis Mobile |
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October 13th, 2011 by Trilibis Blogging Team
It’s already October, and the rapid succession of fall holidays is well underway. According to the Mobile Audience Guide, 50% of mobile consumers view their mobile devices as holiday shopping resources for product, store or sale information, and in a recent survey by PayPal, 46% of respondents said that they plan to make holiday purchases with mobile devices this year. Furthermore, Google predicts that more than 1/3 of smartphone and tablet users plan to start their Christmas shopping before Thanksgiving.
The holiday season is a unique time of the year due to shoppers’ frenzied focus on purchasing. There is no concept of “if” in their shopping plans; only “when,” “where,” “what,” and “how much.” Ultimately, if you don’t have your mobile holiday plans together, you’d better do it soon or you’ll miss out on a huge opportunity. This post will give you some tips and tricks to consider as you plan your holiday mobile marketing strategy. Read the rest of this entry »
Tags: mobile campaign, mobile marketing, mobile shopping, sms, tips, Trilibis Mobile
Posted in Benefits, Marketing, Tips, Trends, Trilibis Mobile |
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October 11th, 2011 by Trilibis Blogging Team
To close out our five part series on how to add features that maximize a mobile site’s appeal, let’s explore a relatively new mobile technology — offline storage. Unlike the first four features in this series (location functionality, a whiz-bang UI, a touch-optimized UI, social networking) offline storage is largely untapped, primarily because it is still not widely supported by the browsers. But, as support for offline storage and other sophisticated features becomes more widespread, we are bound to see more and more mobile web apps and sites that utilize this important functionality. In the meantime, let’s take a look at some innovative examples that are utilizing offline storage today. Read the rest of this entry »
Tags: cache, data caching, HTML5, mobile browsers, mobile user experience, mobile web tips, mobile website, offline storage, smartphone
Posted in Benefits, Campaign Examples, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile, UI/UX |
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October 5th, 2011 by Trilibis Blogging Team
As we move along in our “Boost Your Mobile Site Appeal” series, we’ll take a look at how integrating a social aspect to your mobile site can give your brand or campaign the extra push it needs to really take off.
It’s quite obvious that mobile phones are inherently social in nature—we use them regularly to communicate with our friends, family, and more often, anyone who cares to listen. comScore recently published a study showing that 52% of mobile users access a social networking site on a daily basis, and almost 80% do so at least once a week. With social networking numbers skyrocketing at a similar pace to mobile web use, it becomes clear that the two are a perfect fit for any company interested in enhancing its mobile initiatives.
Taking advantage of the social network effect via your mobile site comes down to 4 main inter-related ideas: connecting, sharing, interacting, and co-creating. Read the rest of this entry »
Tags: mobile optimized, mobile trends, MOBILE WEB, mobile web tips
Posted in Benefits, Campaign Examples, Marketing, Series, Tips, Trends, Trilibis Mobile |
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