NBA Blog

June 21st, 2013 by

We are incredibly excited to finally be able to talk about one of our cross platform mobile sites. For the last few weeks, we’ve been busy working with a truly awesome client, Turner Digital Basketball Services and the NBA.


Feeding off of the massive popularity of their social media presence, the NBA created the Social Media Awards as a way to acknowledge players who took their game away from the court and directly to fans through social media. As part of the campaign to promote this year’s awards, the NBA wanted a destination site designed for optimal social experience for the broadest reach across web-enabled devices.


After evaluating their options including dedicated sites and a fully responsive design solution, the NBA chose us to be their partner in developing a cross-platform, One Web strategy that included PC, tablet and mobile web experiences all from a single code base. To satisfy the need for scalability and performance, we thought this would be a perfect project for our new SNOW platform.


Leveraging SNOW, and our server-side optimization approach, we were able to design and deliver a rich and visually appealing user experience across all devices, from a single code base. Utilizing the power of server-side rendering and logic, we were able to send only the required code, assets, and design to any accessing device. This meant we could make customizations for any device, like different navigation and images for mobile phones, without affecting what is sent to other devices.


To learn more about how SNOW helped the NBA develop for their Social Media Awards, and see the results, you can checkout our NBA case study here!

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