Google makes changes to its search algorithm. Is your site mobile-friendly?

April 21st, 2015 by

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There has been lots of news the last few days about Google making changes to its search algorithm and using mobile friendliness as a ranking signal. This is not new news, as Google announced this back in February, along with a guide for mobile-friendly sites and testing tools to give website developers time to make necessary changes to their websites.

So, it is a good day to ask yourself whether your site is mobile-friendly or not?

Today, with changes to its search algorithm, Google has unequivocally stated that mobile friendliness will directly impact a site’s ranking in its search results, and thus how well your company is able to reach and engage with your customers. Google constantly tweaks its search algorithm, so just the mere fact that the company is announcing changes to its algorithm (and thus the amount of news coverage in both technology and mainstream publications), we can expect to see big fluctuations in search results and site traffic patterns.

Whether you are positively or negatively impacted is a function of whether or not your site renders well on mobile devices. In other words, if you have a responsive web site or dedicated mobile site, then you are OK, but if your users are going to a full website on their mobile device, and having to pinch and drag their way to read text and view content, then you are moving down the list and can expect to see lower traffic, lower conversions and lower revenue.

Here at Trilibis, we have long been champions for having a mobile-friendly site and see it as table stakes for an effective digital marketing strategy. Being mobile-friendly is more than just spacing between text and buttons, and fitting the screen width dimension. It is also about performance and site-load time, as well as controlling for device specific features and functions. That is why we created SNOW: to deliver the best possible user experience across all devices from a single codebase. By definition, a site using SNOW is mobile-friendly and optimized at the server for performance.

To learn more, check out our SNOW video or contact us for a free trial account.

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