CES 2018: Display technology advances and cross-category devices

January 18th, 2018 by

As display technology follows Moore’s Law, new opportunities present themselves for brands and marketers

CES-2018

CES 2018 is now behind us. So, before the dust settles and the big mobile show of the year fires up (Mobile World Congress is in just over a month), here’s our round-up of some of the mobile and display innovations from CES that are focused on display and engagement technologies.

Smartphones

With some manufacturers retrenching from this ultra-competitive sector in recent years, it has become dominated by several brands such as Apple, Asus, Google, HTC, Huawei, LG, and Samsung. So, it was good to see Sony making a comeback. Another brand that has made major advances recently is Vivo, which announced an in-screen fingerprint sensor, and Honor, which is looking to break into the US market. Also of note is the emergence of hybrid concepts such as the Razor Project Linda, that seeks to combine separate devices into one.

Laptops & tablets

Acer and Dell innovated their way toward increasingly thin and lightweight laptops, while HP and Lenovo showcased their latest convertible devices. Also arriving soon in a kitchen near you is the JBL Link View, which adds a high-resolution display to the Google Home platform.

Wearable/VR

High-resolution displays are increasingly integrated with wearable and AR/VR devices, which will provide interesting platforms for brands and marketers. Some that stood out for us are the Vuzix Blade, the wireless VR headset from Google and Lenovo, and the Skagen Falster touchscreen smartwatch.

Displays

The amazing LG OLED canyon shows how an alternate reality doesn’t have to be strapped onto your head. And just as US consumers are seeing 4K displays become affordable, LG previewed an 88-inch 8K display. Samsung, Sony and TCL also announced incredible innovations in display technology, while Asus previewed a smart TV for gamers.

As the landscape of display technology continues to expand, customer engagement on these new devices is a must. If you’re a developer of an enterprise WCM or CCM system, you’ll want to make sure your software users are assured of the best experience when their customers view brand content on these new devices. That’s where Trilibis can help you. With more than a decade of experience optimizing content presentation on mobile devices and digital displays large and small, our technology automatically adapts marketing content to the latest devices better than anything else on the market.

Other approaches adapt content to some of a device’s attributes. With Trilibis technology, you can make your content device-aware — meaning that you can take advantage of unique attributes of a particular device (such as local services or hardware options), and preview them on our web based emulator to deliver a truly optimized experience for the end user.

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and adapt your enterprise web content management or customer engagement system to the latest customer-engagement devices and displays.

 

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