Can a turnkey digital signage solution make sense for smaller businesses?

May 17th, 2018 by

The latest turnkey systems can deliver performance and flexibility with minimal capital expenditure.

radiant screeens case study

These days, digital signage is everywhere you look. Perhaps because we’re getting so used to spending time looking at one screen or another, its pervasiveness is hardly surprising. It can now make a lot of sense for a small multi-location business or franchise operation to install a digital signage solution. Some of the benefits include improved customer engagement, offering targeted promotions, generating advertising revenue, and customer insights derived from analytics.

But the associated costs with a proprietary system can be daunting: the enclosure, a media player, content creation, integration, maintenance, and content management. For many of these businesses, choosing a system that’s based on open standards, and that can utilize existing assets, can pencil out in the long run. But beyond the hardware and software, what are the other potential hurdles?

Certainly, one thing is clear in the emerging digital signage landscape: bad content really does stand out. We’ve probably all seen content problems: content that’s not properly formatted, content with too much animation, stale/old content, confusing content, badly designed content, and so on.

The challenges that confront a small business looking to implement digital signage are well described in this excellent article: “Avoiding 11 digital signage pitfalls.” Here are some of the guidelines that are applicable to a business owner who’s considering installing a digital signage solution:

  1. Avoid confusing content, too much movement, and poor-quality images.
  2. Tailor your content for the screens you’ll be using.
  3. Understand your audience and choose content that will appeal to your target audience
  4. Integrate a relevant call to action that will engage your target audience.
  5. Plan for updates and for upgradeability / scalability.
  6. Consider roles (manager vs. other team members) and associated access rights.

Some of these considerations came up for discussion during a recent Radiant Screens client integration. The business owner (who operates several grocery stores and restaurants) needed a solution that would integrate quickly into his existing IT set-up and use his existing hardware. In response, we proposed a pilot system that met the following parameters, in order of importance to the client:

   Minimal capex
   Avoid using proprietary hardware
   Can update content to digital screens on the fly using a mobile phone
   Can be up and running within an hour, using existing screens
   Can easily deploy content to multiple locations
   Can display images, videos, playlists, etc.
   Supports touch display for ordering

Since the client already had existing digital displays in place, implementing the Radiant Screens solution took very little time. Content was uploaded to the platform, generic Android players were plugged into the display screens, and then playlists were created and published out to the various locations.

Initial feedback is that the system itself was incredibly easy to set up and use. Since it is cloud-based, the Radiant Screens solution is essentially turnkey. It was also noted that the ability to change content on the fly via a mobile device is incredibly powerful, especially since promotions and inventory change frequently.

Contact us here if you’d like to learn how to design and implement a customer-engagement system based on the latest digital signage and large-format displays.

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