BBC Blog

August 27th, 2013 by

We are incredibly excited to present another cross-platform website built using our SNOW software. This time, we partnered with BBC to create an awesome promotional site around one of their most popular shows.


BBC Latin America celebrated the 20th season of its popular Top Gear TV show with ‘Top Gear Week’. And as Internet penetration and mobile adoption continue to grow at an all-time high in Latin American countries, BBC knew how important it was to have a digital outlet to promote the special event across all devices.


Looking to achieve cross-device performance in a short period of time, BBC chose to leverage the power of SNOW to develop a One Web experience across mobile, tablet and desktop devices. With a historically large Facebook following who shared and explored Top Gear content from their handheld devices, SNOW allowed the development team to take a mobile-first approach and deliver optimal experiences to all devices in a fraction of the time. Visitors were able to participate in a trivia contest, watch exclusive videos, and connect with the show’s social media platforms.


But don’t just take our word for it, to see how SNOW and BBC’s Top Gear came together, check out

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