If you own a Smartphone, you’re not alone. In the U.S., smartphones account for half of all mobiles and that number is expected to rise to 70-percent in 2013. By 2015, IDC predicts that more people will be accessing the Internet via their mobile than on their PC.
Welcome to The Mobile Majority
The rise in smartphone use is fundamentally changing the way people search for things online. Innovations in smartphone technology are giving users the same (if not better) online experience on their mobile devices compared to their PCs. Many people actually prefer to use their smartphone as opposed to their PC because of the ability and convenience to search on the go, anytime, anyplace, anywhere.
Google reports that in 2011, 79% of smartphone owners used their mobile to help with shopping and 74% made a purchase as a result. This trend is expected to continue to grow. Juniper Research predicts that mobile payments will quadruple to $630 billion by 2014. Read the rest of this entry »
Over the past 15 months we’ve made some important changes to our business of powering the mobile web – we enhanced our SmartPath platform and put it in the cloud, we launched many cool mobile web sites for major brands, and we hired several terrific new people to expand our team.
So when our investors ATA Ventures and Altos Ventures recently asked us if they could invest more capital to help fuel our rapid growth, we took their offer as a great endorsement of our progress. With the closing of a new tranche of investment last week, we’re thrilled to have both firms aboard now in an even bigger way, and we look forward to continuing work with them as we reach new heights.
As we look forward to a new year, we believe the current focus on ”apps” is a fad. Within the next few years, most mobile content will be viewed through a browser, driven by three key trends:
- Advances in mobile browser technology, specifically access to GPS and camera functions;
- Content owners’ desire to reach consumers broadly and manage their mobile business similarly to how they manage their current web business, specifically with a more unified, less fragmented technology platform allowing them to utilize key tools from the web including search engine optimization, A-B testing, and integrated reporting; and
- Consumers’ increasing use of mobile phones as their access point to the web. Shipments of smartphones will exceed PCs as early as 2012, creating a very rapid evolution in internet access.
Therefore, we believe native apps will soon be limited to games, novelty items, and certain niche applications that require intensive local processing on the handset.
Furthermore, due to the rapid pace of innovation and competition in mobile devices, including tablets, no standards will emerge to solve the industry’s big fragmentation problems. As a result, content owners will increasingly rely on platform technologies for managing the mobile presentation layer.
Our perspective is somewhat provocative but comes directly from our extensive experience working with leading brands on their mobile offerings.