Apps maybe sexy, but users prefer the Mobile Web

February 23rd, 2011 by

A year or so ago, we made a conscious decision to focus on the mobile web. Back then, most mobile strategy discussions revolved around apps.

Lots can happen in a year. Now there is more and more evidence that mobile users prefer browser-based content to apps. According to comScore’s latest report, people access content via a mobile browser 2.5 times more frequently than via an app!

The truth is that both will probably coexists for quite some timeā€¦ But if you haven’t taken steps to make your mobile-optimized site a cornerstone of your mobile strategy, chances are you’re spending too much and getting too little. Nuff said…

Comscoree Announces Record Q4 Revenues

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