A touchy subject

June 6th, 2011 by

AngryBirdsIpadApparently, tablets are not as “mobile” as you might think… A recent study by Nielsen found that tablets make much better bed buddies than out-and-about partners in crime. And, it looks like they are first-rate TV watching companions, too.

While many of the tablet usage patterns are still evolving, one thing is clear – consumers love to swoosh, pinch, drag and tap. So if you already have a website, making sure that it renders on a tablet is not enough – you’ve got to optimize it for touch.

Ready to take to take your tablet experience a couple of steps further? Consider how your customers interact with your content via a tablet. Need help with zeroing in on key use cases? The Nielsen report is a good start.

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