2011: A Mobile Year in Review — Series Kick-off

December 7th, 2011 by

Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.

To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.

To begin, let’s highlight some of the noteworthy mobile trends and milestones of 2011:

    • Wireless Subscriber connections have surpassed the U.S. population reaching 102.4% penetration rate (source)
    • 234 million Americans age 13 and older use mobile phones, 90 million of them owning a smartphone (source)
    • Over half of all Americans between the ages of 18 and 44 own a smartphone. Those between the ages of 55 and 64 are dopting smartphones at a faster rate than any other age group.  (source)
    • 33.7 million Americans own a tablet device (10.8% of the population), with 14% of consumers saying they plan to buy a tablet soon (source)
    • The Financial Times’ HTML5 mobile web app hits 1 million registered users outside of any app store (source)
    • Adobe officially announces they will no longer continue to develop Flash Player to work in mobile device browsers, switches sites to HTML5 (source)
    • iOS and Android devices account for almost 15% of the total e-commerce purchase market (source)
    • $5.4 billion in mobile coupons were redeemed, expected to reach $43B by 2016 (source)
    • 63% of smartphone users have visited a retailer’s mobile website, with 33% interested in joining mobile loyalty program (source)
    • 40% access social media with their mobile device or tablet (source); more than 350 million access Facebook through their mobile device (source)
    • PayPal sees 514% increase in mobile payment volume on Cyber Monday (source)

With 2011 ending on such a high note for mobile, we can only imagine what is to come for 2012 and beyond. How far will Americans take smartphone adoption? Will tablets overtake the PC market? Will HTML5 finally live up to its “all for one, one for all” mobile development possibilities?

Follow our 2011 wrap-up series over the next few weeks as we separate the wheat from the chaff and you will be better positioned to assess what 2012 holds in store.

UPDATE – Check out the rest of the series below:

Q&A with Michael Ricci, Vice President of Mobile at Webtrends
Q&A with Deepak Thomas, General Manager of Classifieds at eBay
Q&A with Rick Mathieson, Strategic Marketing Expert and Author of Branding Unbound and The On-Demand Brand
Q&A with Ethan Alexander, VP of Mobile at LivePerson, Inc

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