Trilibis Blog

Google makes changes to its search algorithm. Is your site mobile-friendly?

April 21st, 2015 by

google_algorithm

There has been lots of news the last few days about Google making changes to its search algorithm and using mobile friendliness as a ranking signal. This is not new news, as Google announced this back in February, along with a guide for mobile-friendly sites and testing tools to give website developers time to make necessary changes to their websites.

So, it is a good day to ask yourself whether your site is mobile-friendly or not?

Today, with changes to its search algorithm, Google has unequivocally stated that mobile friendliness will directly impact a site’s ranking in its search results, and thus how well your company is able to reach and engage with your customers. Google constantly tweaks its search algorithm, so just the mere fact that the company is announcing changes to its algorithm (and thus the amount of news coverage in both technology and mainstream publications), we can expect to see big fluctuations in search results and site traffic patterns.

Whether you are positively or negatively impacted is a function of whether or not your site renders well on mobile devices. In other words, if you have a responsive web site or dedicated mobile site, then you are OK, but if your users are going to a full website on their mobile device, and having to pinch and drag their way to read text and view content, then you are moving down the list and can expect to see lower traffic, lower conversions and lower revenue.

Here at Trilibis, we have long been champions for having a mobile-friendly site and see it as table stakes for an effective digital marketing strategy. Being mobile-friendly is more than just spacing between text and buttons, and fitting the screen width dimension. It is also about performance and site-load time, as well as controlling for device specific features and functions. That is why we created SNOW: to deliver the best possible user experience across all devices from a single codebase. By definition, a site using SNOW is mobile-friendly and optimized at the server for performance.

To learn more, check out our SNOW video or contact us for a free trial account.

There has been lots of news the last few days about Google making changes to its search algorithm and using mobile friendliness as a ranking signal. This is not new news, as Google announced this back in February, along with ... Read More


SNOW IO brings image optimization to IBM WebSphere Commerce (Video)

March 25th, 2015 by

SnowIOdeliver

As we reported last year, the Trilibis SNOW® Image Optimization solution (SNOW IO) has been validated for use with IBM® WebSphere® Commerce. Installed as a simple plug-in on any IBM WebSphere Commerce server, SNOW IO automatically identifies images used on every web page and optimizes them for thousands of devices. At runtime, SNOW IO works in conjunction with the web server to identify the type of device that is accessing the website, and to ensure it is served only images optimized for that specific device.

This brings instant performance improvements via dynamic image optimization to thousands of retail websites built using IBM’s advanced ecommerce platform. As part of the process, Trilibis officially became an IBM Business Partner and joined IBM PartnerWorld as an Omni-Channel In-Store & Mobile solution to help IBM WebSphere Commerce users integrate SNOW IO with their websites.

You may have been wondering how this integration works and how to configure SNOW IO. In response, Bob Balfe, worldwide technical sales leader for IBM’s Commerce program, has just published a helpful video to take you through the technical aspects of SNOW IO, how it’s configured within WebSphere Commerce, and how it optimizes images that used in your IBM Aurora storefront. As you’ll see, it’s pretty simple.



The resulting performance increases can be dramatic. During tests that we conducted with IBM, SNOW IO reduced the image weight of IBM WebSphere Commerce pages by 23 to 61 percent. While a number of factors contribute to the overall weight of a web page, in a recent survey of top responsive websites, we found that the size of website images is a significant contributor to lengthy page-load times on mobile devices. SNOW IO can reduce page weight from megabytes to kilobytes, and shave valuable seconds off overall page-load times.

The combination of Trilibis SNOW IO and IBM WebSphere Commerce addresses a key objective for all online retailers: delivering the best possible customer experience across all devices.

SNOW IO for IBM WebSphere Commerce is available as a Validated Partner Solution through the IBM Ready for Smarter Commerce program.

As we reported last year, the Trilibis SNOW® Image Optimization solution (SNOW IO) has been validated for use with IBM® WebSphere® Commerce. Installed as a simple plug-in on any IBM WebSphere Commerce server, SNOW IO automatically identifies images used on ... Read More


Study Reveals Majority of Leading Business and Technology News Websites Using Responsive Design Perform Poorly on Mobile Devices

March 11th, 2015 by

Study concludes that responsive design is not meeting a crucial design objective for these publishers, and highlights the need for image size optimization for mobile users.

SAN MATEO, Calif.-March 12, 2015: A survey published today by Trilibis found that the majority of top news websites performs poorly when viewed on a smartphone or tablet. In an analysis of 100 business, technology and entertainment news websites that employ responsive design, Trilibis found that only 26 percent load in less than four seconds on a mobile device, and 27 percent take more than 8 seconds to load. These tests were conducted on a 4G network and should be considered “best-case” scenarios.

“Page loading time is an important part of the user experience for every website – but especially for news sites and blogs,” said Ted Verani, SVP of sales and marketing at Trilibis. “If a page loads slowly on mobile phones, visitors will go elsewhere for their news. Additionally, page-load time on mobile is now a key factor in determining search engine rankings, and also has bearing on the advertising value of a news blog or website.”

Summary findings

1. The page weights of the responsive news media sites in the survey were predominantly high
-  58 percent served pages of which images constituted more than half of overall page weight; 5 percent of the sample served home pages with page weight consisting of more than 90 percent images

2. 74 percent performed badly on mobile phones:
-  Only 26 percent provided acceptable page-load times
-  47 percent were bad (4 – 8 seconds to load)
-  27 percent were very slow (8 – 35 seconds to load)

3. Image optimization by device type can reduce image weight by 47–79 percent.

4. Server-side image optimization delivered compelling performance gains on mobile devices:
-  Average image weight was reduced by 79 percent
-  Page-load times were reduced by as much as 48 percent
Survey highlights the need for image size optimization for mobile users

Tests conducted by Trilibis determined that image size was the primary cause of the sluggish performance. By analyzing the page composition of each website, Trilibis determined that the mean home page weight of the sites in the sample was 2.4MB, with a median weight of 1.6MB. For desktop computers with high-bandwidth connections and abundant local resources (disk, RAM), page weight is not a major concern – but, for mobile devices, it certainly is.

While a number of factors can contribute to the overall weight of a web page, the size of images is typically one of the most important. This is particularly true for image-rich business and technology news websites. Trilibis examined the relationship between image weight and overall page weight of the 100 news websites in the sample, and found that images constituted more than 50 percent of overall page weight for 58 percent of the sample.

When it analyzed page-load times, Trilibis found this was acceptable (i.e. less than four seconds) for only 26 percent of the sites surveyed. Page-load times were between 4-8 seconds for 47 percent of the sample, and in excess of 8 seconds for 27 percent.

Device awareness + responsive design yields benefits

Trilibis also looked at whether image optimization could deliver a lower page weight without compromising user experience, and whether server-side processing could improve website performance on mobile devices. Before server-side optimization, the total image weight of all 64 responsive websites was 81MB. Trilibis’ device detection and image optimization technology dramatically reduced the page weight for every class of device: down to 43MB for desktop browsers, 18MB for tablets, and 17MB for smartphones (a reduction in page weight of 47 percent, 78 percent and 79 percent, respectively).

Ted Verani of Trilibis noted that, for many of the news websites in the sample, the use of responsive design was not meeting a crucial design objective: delivering an excellent experience for mobile visitors. “The news blogs and websites in this survey are typically heavily trafficked, highly dynamic, and image-rich. In terms of revenue generation, publishers are principally concerned with page views and engagement — both of which can be negatively affected by longer page-load times. In addition, publishers aim to cultivate reader loyalty, which could also be negatively affected by a sub-par user experience,” he said.

Recommendations for website designers

  1. Carefully managing image size is crucial to ensure responsive websites load quickly and deliver the best experience for mobile users.
  2. Delivering a truly exceptional user experience on the Web requires more than simply redefining layout and styling for the screen width of a particular device. A successful One Web strategy should optimize website assets for specific classes of mobile device.
  3. To optimize performance on mobile devices, consider the use of server-side technologies in conjunction with responsive design techniques. For this survey, Trilibis used SNOW IO (Software eNabling One Web), its server-side technology that adds automatic device detection and image optimization to responsive websites.

 

The survey is available for download at Trilibis.com. A Slideshare summary is also available.

 

About Trilibis

Trilibis® is an experienced player in the mobile and multi-device web development community. Our flexible technology solutions and software simplify multi-device web development for top consumer brands, such as Abbott, CNN, Fandango, Match.com and Univision, as well as enterprise software solutions like HP and IBM. SNOW®, the company’s core product, is the first markup-based, server-side responsive design technology for a true “One Web” experience. SNOW enables developers to create device-optimized, high-performance websites that work perfectly on all PCs, tablets and smartphones. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile

Copyright 2015 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

The survey is available for download at Trilibis.com. A Slideshare summary is also available.

Study concludes that responsive design is not meeting a crucial design objective for these publishers, and highlights the need for image size optimization for mobile users. SAN MATEO, Calif.-March 12, 2015: A survey published today by Trilibis found that the ... Read More


Trilibis Brings Server-Based Mobile Device Optimization to High-Performance Node.js Websites #nodesummit

February 11th, 2015 by

SNOW works server-side on node.js websites to take responsive design to an entirely new level of performance and presentation, minimizes network bandwidth, and accelerates page-load times..

SAN MATEO, Calif.— February 11, 2015: Trilibis, the company that makes websites device-aware, announced that its market-leading SNOW® (Software eNabling One Web) website optimization framework can now deliver server-side responsive web capabilities on Node.js enterprise websites. The combination of the asynchronous and highly scalable capabilities of Node.js and SNOW’s instantaneous device detection ensures all website visitors are guaranteed an excellent experience and fast website load times across all devices, even at peak load conditions.

SNOW adds mobile device-specific optimization to responsive Node.js websites

Designing website for optimal performance and content presentation on mobile devices has become a high priority for every enterprise. Responsive design, a popular web design methodology, employs a client-side design methodology that only partially addresses the need to deliver an excellent experience for all devices. And, because responsive design relies on the browser to optimize a web page for the device, it frequently results in longer page-load times — a major concern for operators of websites with massive simultaneous transactions. The solution: Trilibis SNOW for Node.js, which optimizes web pages for every device and adds intelligent device classification that allows for segmentation by device type, screen resolution, browser, features, and more.

SNOW can reduce hosting bandwidth costs of Node.js web servers

With the addition of the SNOW device optimization plug-in, a Node.js web server can detect and profile each client device as it accesses the website, identify its type and features, then serve up only the HTML, CSS and images required by that particular device. This yields two key benefits:

  1. Significantly higher performance than that offered by classic responsive design techniques. SNOW reduces the payload served to mobile devices by a factor of four and reduces page-load time by as much as 25 percent.
  2. Web users, especially those with mobile devices, are assured a fast, device-optimized website experience.

“Enterprises that choose Node.js to power their web servers are aiming for the highest levels of performance, both server-side and client-side,” said Meyyappan Alagappan, chief technology officer at Trilibis. “SNOW delivers performance gains on both sides of the equation, and offers the additional benefit of enabling UX developers to customize the presentation of content on any device.”

To learn more about SNOW technology, visit the Trilibis website, watch the SNOW video and download the SNOW white paper.

About Trilibis

Trilibis develops SNOW®, a markup-based RESS website optimization solution that uses a single code base to make websites device-aware and deliver a true “One Web” experience. SNOW enables developers to design high-performance websites that work flawlessly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

 Copyright 2015 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

SNOW works server-side on node.js websites to take responsive design to an entirely new level of performance and presentation, minimizes network bandwidth, and accelerates page-load times.. SAN MATEO, Calif.— February 11, 2015: Trilibis, the company that makes websites device-aware, announced ... Read More


A bird’s-eye view of NRF’s 2015 Big Show

February 2nd, 2015 by

NRF_BIG_SHOW_2015

This year’s NRF “Big Show” was big indeed — larger than life, in fact (it filled up the Javits center quite nicely). A huge range of companies, ranging from ecommerce platforms, digital development, cloud marketing, and near-field communication services, to offerings from hardware vendors such as beacons, point-of-sale registers and receipt printer companies were represented… and that’s just to name a few.

With so many companies in one place vying for the attention of the wandering ‘golden’ retailer with deep pockets and open purchase orders, it is no surprise that each vendor booth is trying to outdo the next to rise above the noise and get noticed. The result is a sensory assault of bright lights, big signs, gimmicks, giveaways and a general hustle to get yet-to-be-customers to bite. All which can be a little overwhelming at times.

At shows like this, it’s very easy to get distracted and waste one’s time. So it’s important to go in with specific objectives in mind. Ours were to reinforce relationships with existing partners and to connect with potential partners. Often, these partner meetings held are on different floors with restricted access, or in private meeting rooms that overlook the conference floor. I would equate this to being on the floor of a casino, then moving to high-rollers area or table to do your business.

Our business conversations at the show were laser-focused on our ability to provide performance and bandwidth optimization for responsive web design — an approach to web design that is getting increasing attention from retailers. All of our meetings were planned well ahead with specific outcomes in mind. We learned that most, if not all, of our partners are being asked by their customers to implement responsive web design. Even though these partners are trying to educate their customers about the performance challenges inherent with this approach, their customers often still want to push ahead. Which is where Trilibis comes in: we can assist by providing a plug-in technology that automatically optimizes performance and bandwidth on responsive sites across all mobile devices.

One side effect of being so focused at a show like this is that the big trends, professionally marketed or generally inferred, are somehow subconsciously absorbed or read about later on the plane back home. To bastardize a John Lennon quote, NRF trends are what happen while you’re making other meeting plans at the show. That said, as I look back, there were some pretty cool trends and announcements — here are a few worthy of note:

  • IBM’s Watson is now a Personal Shopper – IBM’s omnipotent big data machine now helps personalize the shopping experience, reducing shopping cart abandonment.
  • HP announced its ElitePad Mobile Retail Solution – a tablet solution to help streamline POS checkout. It plugs right in to HP Retail Expansion Dock and accepts third-party payment entry devices.
  • Panasonic introduced the Powershelf – this is basically a smart retail shelf with the ability to auto-change shelf labels, indicate the shelf is low on product inventory, provide mobile advertising through embedded beacons, and more.
  • Verifone and Samsung announced a global partnership – aimed at delivering advanced, Android-based mobile point of sale (mPOS) solutions to multi-lane and enterprise retailers.
  • SAP SE announced plans to launch the SAP Assortment Planning for Retail application – this enables retailers to cluster stores based on attributes to help maximize profits.
  • Tyco Retail Solutions and Creative systems are partnering to accelerate delivery of RFID-based inventory visibility applications for retailers globally.
  • Beacons and NFC are the next phase in tying together brick-and-mortar stores with the digital shopper – this was probably the biggest trend and noise at the show.
  • Consumers are mobile and social – this is so 2013!
  • Loyalty programs work when executed correctly – and they also work when executed poorly.
  • Beacons, beacons, and more beacons!

Sounds like a pretty cool show; I wish I had been there. Oh, wait a second…

 

 

This year’s NRF “Big Show” was big indeed — larger than life, in fact (it filled up the Javits center quite nicely). A huge range of companies, ranging from ecommerce platforms, digital development, cloud marketing, and near-field communication services, to offerings ... Read More


CNN Ensures Feature Phones Are Not Left In the Cold

December 16th, 2014 by

cnn_webiste

With the holiday season now in full swing, analyses of the role mobile plays in commerce are showing up in my mailbox every day. The mobile share of all e-tail transactions is now anywhere from 30% to more than 50%, depending on which report you read. And, predictably, much of the commentary focuses on the share of smartphones and tablets, because these are the preferred devices of the affluent mobile shopper. We certainly saw that shift coming and made the jump to OneWeb technologies so that our customers and partners could be on the forefront of multi-device web design.

However, it is interesting to note that there are millions of feature phones still in use. In fact, according to Gartner, it wasn’t until 2013 that annual sales of smartphone users surpassed sales of feature phones. While there’s been a definite market shift away from the ‘m’ domain that was the norm before the dawn of the smartphone and responsive design, the largest brands with millions of users still have sizable audiences using these devices. This poses a real problem for web development teams, many of which have been focused on smartphone- and tablet-centric web strategies such as responsive web design, mobile-first design and adaptive design.

A great example of a large media player that must look both forwards and backwards with its web strategy is CNN. Until recently, CNN had been managing two m-dot sites using a third-party proprietary platform that was scheduled to become obsolete. CNN still had a sizable audience that used older phones, and felt strongly that it wanted to serve its news to all devices — from the newest iPhone to the oldest Blackberry.

That being the case, the web group that oversees CNN.com and CNNMoney.com approached Trilibis to develop a long-term solution that would enable them to provide an optimized experience for the older mobile devices that are still in use. With our years of mobile expertise, mobile publishing technologies and a device database that includes thousands of mobile phones, we were able to offer an integrated solution that included both non-touch smartphones and feature phones. So, if you happen to be walking around with a feature phone, launch that WAP browser and go to m.cnn.com to see their new site.

While our focus is decidedly on the future and helping brands move to a One Web experience using SNOW, our server-side responsive design technology, it is kind of cool to be able to build a simpler site that will run on these older phones. I wonder if situations like this will become more commonplace in future as m-dot expertise and turnkey solutions become obsolete. If you still have a lot of users on feature phones or just think it is important for your brand to be represented on all platforms, let’s talk. Please contact us here.

With the holiday season now in full swing, analyses of the role mobile plays in commerce are showing up in my mailbox every day. The mobile share of all e-tail transactions is now anywhere from 30% to more than 50%, ... Read More


Adding Device Awareness to the Edge of the Network

November 20th, 2014 by

akamai logo

As the balance of web traffic continues to shift toward mobile devices, operators of high-traffic websites are increasingly concerned about ensuring fast load times on these devices. Many of them are likely using content distribution networks (CDNs) to reduce latency and ensure quick- loading content. Many of these same web properties are looking at responsive design as a means to optimize content on the broadest array of devices, including mobile phones.

We’ve written before about how responsive sites tend toward excessively heavy page weights, resulting in page-load and performance issues. Our team recently investigated how we might accelerate page-load times at the edge of the network by sending device-optimized websites from a single code base.

Keep in mind that CDNs aim to push content that’s in high demand to dedicated servers at the network’s edge. Meanwhile, SNOW sits on the web server at origin to identify the client device and then intelligently serve the optimum set of images and other device-specific resources to that device. Could this be adapted for the CDN architecture, in which there are two servers involved: the origin server and the edge server?

The answer lies in special technology developed by the major CDN vendors: Edge-Side Includes (ESI). ESI is a simple markup language used to define Web page components for dynamic assembly and delivery of Web applications at the edges of the Internet. It provides a mechanism for managing content transparently across application server solutions, content management systems, and content delivery networks. The good news is that ESI is now compatible with SNOW, which means we can auto-generate ESI syntax for improved performance and device awareness for sites running on CDNs.

The new SNOW-ESI module is a great solution for device-optimized websites that leverage a CDN architecture. SNOW can be added as an optional plug-in on a desired web server, which provides direct communication with the edge server. This means we can implement all of the SNOW features at the edge of the network:

  • Device-specific user experience (our taxonomy includes thousands of PCs, smartphones, tablets, phablets, smart TVs, etc.)
  • Generation of HTML/CSS content that is optimized for the device.
  • Context-based rendering (for example for broadband vs. 3G).
  • Edge-level caching for the fastest possible performance.

header_snow_esi

SNOW-ESI offers many compelling benefits:

  1. The SNOW-ESI module delivers higher performance than that delivered by responsive techniques, improves the end-to-end performance for mobile devices by a factor of four, and reduces page-load time by as much as 25 percent.
  2. Web users, especially those with mobile devices, enjoy a fast, device-optimized website experience.
  3. For developers, there are productivity gains of 40 percent since ESI syntax is auto-generated.

We recently exhibited at the Akamai Edge conference in Miami to demonstrate SNOW-ESI to web professionals. Feedback was very positive: beyond the performance gains, attendees told us they like the easy set-up and deployment. We’ll report back once we have some specific use-cases to highlight. In the meantime, if you’d like to implement SNOW-ESI on your web architecture, please contact our team here.

As the balance of web traffic continues to shift toward mobile devices, operators of high-traffic websites are increasingly concerned about ensuring fast load times on these devices. Many of them are likely using content distribution networks (CDNs) to reduce latency ... Read More


Trilibis Teams With IBM To Accelerate Responsive Websites

October 20th, 2014 by

IBM partner logo

It should come as no surprise to anyone who tracks the retail industry that IBM®, a long-time leader of in-store retail technology, offers one of the most advanced ecommerce suites available. IBM WebSphere® Commerce is a comprehensive e-commerce platform that gives enterprise retailers the ability to offer their customers a rich shopping experience integrated across online, mobile and in-store touchpoints.

IBM WebSphere Commerce places particular emphasis on the mobile shopper. It offers a high level of customization for the mobile user, and recognizes that the presentation layer on smartphones and tablets must be differentiated and optimized. Ecommerce sites built using WebSphere Commerce can also be rendered using responsive design techniques. As experts in ensuring optimum presentation of high-performance ecommerce sites on mobile devices, we’re very pleased to announce that Trilibis is teaming with IBM to accelerate the performance of responsive design websites across all device types — especially mobile devices.

We have successfully validated our SNOW® Image Optimization solution (SNOW IO) for use with IBM WebSphere Commerce, bringing instant performance improvements to thousands of retail websites built using this ecommerce platform. Trilibis is also now an IBM Business Partner and has joined IBM PartnerWorld as an Omni-Channel In-Store & Mobile solution to help IBM WebSphere Commerce users integrate SNOW IO with their websites.

What this means for IBM WebSphere Commerce users

The new technical integration gives IBM WebSphere Commerce retailers a simple and efficient way to ensure that their image-rich websites load fast across all smartphones and tablets. SNOW® IO is a lightweight image-optimization solution that automatically improves website performance and bandwidth utilization for responsive websites built with IBM’s leading commerce solution.

The combination of Trilibis SNOW IO and IBM WebSphere addresses a key objective for all online retailers: delivering the best possible customer experience mobile devices. And because SNOW IO is continually updated, we can ensure future compatibility with new classes of devices such as wearable technology and large-format displays.

How it works

Installed as a simple plug-in on any IBM WebSphere Commerce server, SNOW IO automatically identifies images used on every web page and optimizes them for the thousands of devices tracked in our device library. At runtime, SNOW IO works in conjunction with the IBM WebSphere Commerce server to identify the type of device that is accessing the website, and to ensure it is served only images optimized for that specific device.

The resulting performance increases can be dramatic. During testing conducted with IBM, SNOW IO reduced the image weight of IBM WebSphere Commerce pages by 23 to 61 percent. While a number of factors contribute to the overall weight of a web page, in a recent survey of top responsive websites, we found that the size of website images is a significant contributor to lengthy page-load times on mobile devices. SNOW IO can reduce page weight from megabytes to kilobytes, and shave valuable seconds off overall page-load times.

SNOW IO for IBM WebSphere Commerce is available today as a Validated Partner Solution through the IBM Ready for Smarter Commerce program.

It should come as no surprise to anyone who tracks the retail industry that IBM®, a long-time leader of in-store retail technology, offers one of the most advanced ecommerce suites available. IBM WebSphere® Commerce is a comprehensive e-commerce platform that ... Read More


SNOW IO — Automatically Cures Image Bloat So Your Responsive Website Loads Faster

October 7th, 2014 by

Designing for optimal presentation of content on mobile devices is keeping website developers very busy. If you’re a publisher of dynamic news or manage a website on which people transact, ensuring it displays perfectly on every mobile device and all the major browsers (i.e. on tablets and mobile phones, as well as desktops) is essential. Responsive web design has emerged as a popular web design methodology to address this need.

But adopting responsive design is not without its challenges. For example, if you’re moving from an older website architecture, you’ll need to redesign the site from the ground up. Back in 2013, Forrester Research[i] reported that more than 40 percent of developers chose responsive design, or a variant of it, as part of
their current web design approach. The same report also noted some degree of “hype and lack of understanding” associated with responsive design, especially with regard to best practices for its implementation. And, if best practices are not adopted, it’s quite likely a responsive website will not perform well on mobile devices across cellular networks — essentially defeating the purpose of using responsive design.

Optimizing website performance on mobile devices is a core focus of our development team, so we’ve been following the progress of responsive design with interest. A few months ago, we analyzed the performance of some popular responsive sites on smartphones and tablets and noticed some surprisingly long load times. Closer investigation revealed that large images were often the cause. This is the sort of problem that can be easily fixed with lightweight, server-based technology that can detect what sort of device is accessing the website, and then optimize accordingly.

That’s why we developed SNOW IO, which we just announced. SNOW IO is designed specifically for use with responsive websites, and can make a huge difference for your users if your site features a lot of images (think news blogs, ecommerce sites, etc.). When you add SNOW IO to your site, every image is automatically optimized for device, quality and speed. Then, when someone visits your site, device-specific, optimized images are served up for that visitor’s specific device. As a result, load time can be at least twice as fast because less network bandwidth and device CPU time are needed.

SNOW IO works with any responsive website development framework and requires minimal changes to your coding — generally, just the addition of some special tags to trigger the device-detection logic. Adding it is very easy since SNOW IO is a web server plug-in that’s compatible with Apache, Java and Microsoft servers. If you’re running IBM WebSphere, SNOW IO can be installed as a simple add-on module to IBM WebSphere Commerce. Commercial and OEM licenses are available.

To find out more, contact us and we’ll be happy to evaluate how SNOW IO can make a difference on your website.

 


[i] More Than Hype: Determining When To Use Responsive Web Design, Mark Grannan & Peter Sheldon, Forrester Research, November 2013

Designing for optimal presentation of content on mobile devices is keeping website developers very busy. If you’re a publisher of dynamic news or manage a website on which people transact, ensuring it displays perfectly on every mobile device and all ... Read More


Akamai Edge 2014: Trilibis Previews One Web Technology That Makes the Edge of the Network Device-Aware

October 2nd, 2014 by

snow_esi

The combination of SNOW tags and Akamai ESI markup language boosts website performance on mobile devices that access the web via the Akamai CDN

SAN MATEO, Calif.—October 2, 2014: Trilibis, the company that makes websites device-aware, will preview new Akamai-specific technology at the upcoming Akamai Edge conference, next week in Miami. Trilibis has adapted its market-leading SNOW® website optimization framework to deliver server-side responsive web capabilities at the edge of the network, all from a single code base. As a device accesses a website, SNOW identifies its type and features, then serves up only the HTML, CSS, and images required by that particular device.

SNOW includes a new SNOW-ESI productivity module that intelligently auto-generates ESI syntax for any given SNOW-powered website. The ESI syntax instructs the Akamai CDN to cache SNOW-optimized front-end code to serve device-specific HTML code from the Akamai servers. This process yields three key benefits:

  1. Significantly higher performance than that offered by responsive design techniques. The SNOW-ESI module delivers higher performance than that delivered by responsive techniques, and improves the end-to-end performance for mobile devices by a factor of four and reduces page-load time by as much as 25 percent.
  2. Web users, especially those with mobile devices, are assured a fast, device-optimized website experience.
  3. For developers, productivity improves by 40 percent since ESI syntax is auto-generated.

To see SNOW edge-optimized technology at the Akamai Edge conference, drop by the Trilibis kiosk 13 in the exhibits area. To learn more about SNOW technology, visit Trilibis’ website or download the SNOW white paper.

About Trilibis

Trilibis develops SNOW®, a markup-based RESS website optimization solution that uses a single code base to deliver a true “One Web” experience. SNOW makes websites device-aware and enables developers to design high-performance websites that work flawlessly on all desktop and mobile browsers, and to unlock device-specific features and functionality that make websites mobile-ready, delightful and profitable. Trilibis is a private, venture-backed company located in San Mateo, California. For more information, visit www.trilibis.com or follow @trilibismobile.

Copyright 2014 Trilibis Inc. All rights reserved. Trilibis and SNOW are trademarks of Trilibis Inc. Other trademarks are registered trademarks and the properties of their respective owners.

The combination of SNOW tags and Akamai ESI markup language boosts website performance on mobile devices that access the web via the Akamai CDN SAN MATEO, Calif.—October 2, 2014: Trilibis, the company that makes websites device-aware, will preview new Akamai-specific ... Read More