Trilibis Blog

Updated Trilibis Storm device emulator streamlines workflow for WCM and CCM systems

September 7th, 2017 by

Latest version adds automatic Photoshop to HTML conversion to shorten path from design to production

storm email blog

Who is Trilibis Storm designed for?

When we debuted Trilibis Storm late last year, we focused on providing enterprise web content management (WCM) and customer communications management (CCM) systems with an efficient and scalable solution to enable their end users to accurately preview their brand content and customer-engagement campaigns across specific channels, devices and apps.

The initial release of the Trilibis Storm versatile emulator solved five requirements for the developers of WCM and CCM systems:

 1. Preview and compare content on a wide array of browser/device combinations side by side
 2. Automatically generate QR codes for on device testing
 3. Identify potential page-load issues associated with large images
 4. Preview and test the results of tagging used for personalization and localization
 5. Pre-flight testing of email marketing campaigns

Visuals and images are increasingly critical for emerging audiences

As businesses adopt CCM systems, they are often looking to use rich imagery to reinforce brand messages and boost engagement with younger viewers. OpenText discusses this emerging phenomenon on its Exstream product page:

With Millennials expected to make up more than half the workforce by 2020, the ability to design and deliver contextually-driven, personalized communications at the right time, in the right format, and for the right device can give your company a competitive advantage.

To address that need, today we’re delighted to announce that Trilibis Storm can now be combined with our automated Photoshop-to-HTML conversion software, PSD2HTML. This means, when our technology is integrated, CCM platforms can now auto-generate email-compliant HTML syntax from Photoshop PSD files and check how the resulting content will look within a wide variety of email clients — all from within the Trilibis Storm emulator.

For more information on the functionality of Trilibis PSD2HTML and Storm visit our website or watch these tutorial videos:

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

Latest version adds automatic Photoshop to HTML conversion to shorten path from design to production Who is Trilibis Storm designed for? When we debuted Trilibis Storm late last year, we focused on providing enterprise web content management (WCM) and customer ... Read More


Enterprise World 2017 showcased why OpenText is “The Information Company”

August 21st, 2017 by

This year’s OpenText CEM preview highlighted powerful personalization features

enterprise world opentext

Trilibis recently attended the OpenText Enterprise World user conference. The annual event, now in its 19th year, was held in Toronto, Canada and featured keynote addresses from OpenText CEO & CTO Mark J. Barrenechea, OpenText President Steve Murphy, and OpenText EVP of Engineering Muhi Majzoub. Since it was in Canada, special guest Wayne Gretzky dropped by for a fireside chat with Mark Barrenechea! Trilibis attended to get OpenText’s view of the digital and Artificial Intelligence (AI) trends changing businesses across the globe.

Prior to the event, Mark set the context: “Digital and AI allow executives to re-think business and fundamentally change go-to-market models, customer journeys, supply chains and how we innovate. Customers need new technologies to digitize such as OpenText Release 16 and new AI technologies such as OpenText Magellan to automatically advance business. This is a generational shift, and at Enterprise World 2017, we will showcase the technologies and companies that will be the foundation of a digital future driven by insight.”

Mark gave a great presentation that highlighted the decade ahead of us. He noted that these trends will be the key drivers of change: robotics, Internet of Things, Internet of Money, Artificial Intelligence, mobile, new business models, and interestingly “Living to 150 and IQs of 1000.” All of which were fascinating and reinforced in my mind that OpenText has a clear vision for the future that informs its product roadmap. These two points are worth noting:

1. OpenText, “The Information Company,” will allow businesses to connect with information in a whole new way.

2. OpenText’s Magellan is emerging as the #1 competitor to IBM Watson. The tagline that seemed to resonate throughout the event was: Information + Algorithm = Insight. The foundation for artificial intelligence.

At the end of Mark’s presentation, Wayne Gretzky was introduced as the guest speaker. Very cool, I think most in the audience were a little star-struck!

Day 2 was kicked off by a keynote delivered by EVP of Engineering Muhi Majzoub. This was impressive, and focused on recent accomplishments. Muhi’s team delivered 1000+ product enhancements across different platforms, solutions and applications. Muhi and team are focused on continuous innovation across all the product groups, and we here at Trilibis are excited to see what’s coming in FY 2018.

Sunil Menon’s CEM 16.2 break-out session on What’s New with OpenText WCM was fantastic.

In particular, we liked learning about how one can easily preview personalized pages, by segment. This new release lets you compare targeted content rendering for end-user segments side-by-side, and independently navigate the site for each segment within preview. Trilibis technology made an appearance when Sunil demoed the added ability to layer on the segment preview within the Trilibis multi-device emulator. We are more than thrilled to partner with OpenText to provide these and other advanced capabilities.

We were impressed by the ability to deliver dynamic, visual experiences using OpenText Media Management (directly integrated with OpenText TeamSite). When you combine this with headless content services (headless CMS) and single-page applications functionality, OpenText’s WCM future looks bright.

We were also excited to learn more about the latest releases of Exstream and OTMM. In particular, we got to see a very cool presentation of how the Smithsonian used OTMM to archive historical images. Great use case!

Overall, OpenText Enterprise World was a great event, and the OpenText team truly over-delivered. From fantastic presentations and great breakout sessions, to evening receptions with accessibility to OpenText business and product leaders, this was time well spent. I encourage anyone who closely follows OpenText, as either a user or partner, to attend next year’s event. We’ll definitely be there.

Contact us here if you’d like to discuss how to integrate Trilibis technology into your WCMS or CCM enterprise system.

This year’s OpenText CEM preview highlighted powerful personalization features Trilibis recently attended the OpenText Enterprise World user conference. The annual event, now in its 19th year, was held in Toronto, Canada and featured keynote addresses from OpenText CEO & CTO Mark J. Barrenechea, ... Read More


Trilibis PSD2HTML now lets you share customer journey storyboards with your creative team

July 28th, 2017 by

New storyboard workflow feature facilitates consensus and approval of a sequence of Photoshop customer journey files prior to final HTML conversion and coding

psd2html storyboard

Our PSD2HMTL web service for WCMS SaaS applications just keeps getting better! We just completed a new feature that enables sharing and collaboration amongst your creative team members. We’ll review these features today and also point you to a video that gives you a quick demo.

First, let’s set the stage. The marketing team has requested a website update that requires a change to the customer journey across several pages on your website. The designer has got them all figured out in Photoshop and now wants to send them to the marketing team for review. Typically, this is done by sending a set of images (perhaps with mark-ups to highlight the new edits), or possibly using some sort of presentation tool (like PowerPoint).

If your team is already using Trilibis PSD2HTML technology to automatically convert Photoshop website and email marketing layouts to HTML, it’s now really easy to create a guided tour of the intended customer journey that anyone can view in their browser. Using the new storyboard workflow feature that’s now included with PSD2HTML, your designer can easily create a web-based storyboard workflow from multiple Photoshop (PSD) files, and then share it with other team members so that they can experience this as a click-through customer journey. This facilitates review, consensus and approval prior to final HTML conversion and coding.

Check out this short demo video on our YouTube channel to see PSD2HTML storyboard workflow in action!

Contact us here if you’d like to discuss how to integrate PSD2HTML into your WCMS or CCM enterprise system.

New storyboard workflow feature facilitates consensus and approval of a sequence of Photoshop customer journey files prior to final HTML conversion and coding Our PSD2HMTL web service for WCMS SaaS applications just keeps getting better! We just completed a new ... Read More


Emerging markets are driving a resurgence of the mobile web

June 1st, 2017 by

While the mobile app economy is still a driving force for consumer engagement in the USA, abroad, the picture is very different. How should brands plan a global content strategy?

mobile web

Apple’s iPhone is approaching its tenth anniversary, and the rumor mill is already fired up and churning out leaked design photos and fervent discussion about possible specs and features. It’s a good time to consider the effect the first iPhone had on the role of marketers and web content. If you cast your mind back to September of 2007, when iPhone debuted on the market, you may recall that the only web content it could handle was from within the Safari web browser. There were no apps and no App Store. In fact, iPhone users had to wait until July 2008 for the launch of the App Store and the ability to run third-party apps.

With the arrival of native apps, marketers quickly saw the potential for a rich, immersive experience for their brands, and so began what we might describe as the bifurcation of brand content into two distinct streams: the website and the app. In fact, the evolution of this trend has driven some interesting situations over the years:

1. Brands deploying different websites for desktop browsers and mobile browsers.
2. Brands using a single content repository and webserver to deliver content to both desktop and mobile browsers (using responsive techniques and variants thereof).
3. Brands employing both the web and the mobile app to engage with users.
4. Brands focusing solely on a mobile app to engage with users.

The idea that a brand would focus exclusively on the mobile app as an engagement channel is something that would have been inconceivable even five years ago, and it has been made possible primarily by the rise of the smartphone as the preferred way to access the web by consumers. But globally, smartphone adoption is happening at different rates. For example, while many developed nations are approaching market saturation, many markets that represent an enormous opportunity have relatively low smartphone adoption.

Therefore mobile-first brands with global ambitions must take these variances into consideration. A recent TechCrunch article highlights the case of Instagram, which started life as an exclusively mobile app (since it’s based on photos shot on a mobile phone), and is now confronted with the need to expand to the mobile web in order to drive adoption in emerging markets.

As stated in the article: “Many users in the developing world may not have a fast enough cellular network to conveniently download Instagram’s app. Their phones don’t always have enough storage to download it without sacrificing other apps or content. And the data cost of downloading the app can be prohibitive.” To address consumers in these markets, brands will need a content and technology strategy that addresses both the mobile web and the native (or even hybrid) app.

But even in developed markets, a multichannel strategy is needed — for two reasons. First, consumers will select the channel that is most convenient to them at that moment, which might equally be the web or the app. And secondly, some consumers are suffering from “app fatigue,” as described in this Fortune article: “How App Fatigue Is Taking a Toll on Smartphone Owners” — and are thinning their app herd for a variety of reasons: “Several participants on the Facebook thread noted that they now find mobile web sites more useful than apps. These sites are designed to display well on smartphone screens as well as on PCs and laptops. On the flip side, they also bemoaned that many companies do not (yet) offer such mobile-friendly sites.”

If you’re marketing a global brand, what are the best technology and channel strategies for customer engagement? First, you should ensure your content is optimized for all channels and devices. And secondly, for many brands, you will likely need to follow in the footsteps of Instagram to address the nuances of the larger opportunities in emerging markets.

While the mobile app economy is still a driving force for consumer engagement in the USA, abroad, the picture is very different. How should brands plan a global content strategy? Apple’s iPhone is approaching its tenth anniversary, and the rumor ... Read More


Signs of the times: digital signage represents a new opportunity for brands

May 3rd, 2017 by

Brands need to start thinking now about how to optimize content and message for a new customer engagement channel
 
digital signage

Drop by your nearest consumer electronics store, and you’ll see that the prices of LED displays have tumbled in the last 2 years. At the same time, internet-of-things (IoT) technologies have proliferated. These two factors have enabled a new channel for engaging with customers: digital signage. You’ve probably noticed the recent proliferation of highly branded and informational in-store displays, in-restaurant signs and interactive menus, kiosks, in-mall signage, informational displays inside office buildings, and even roadside billboards.

The market for digital signage is growing fast. ABI Research and other market research firms are projecting that spending on digital signage systems (digital displays, media players, software, installation, maintenance) will be around $13.8 billion this year.

Supporting this trend, and growing out of the traditional outdoor advertising market, specialized content management system point solutions for digital signs and billboards have emerged. But these point solutions are often not integrated with the brand content management systems (CMS) that power many companies’ customer relationship and engagement systems. Meanwhile, the major digital marketing system and digital asset management vendors such as Adobe have already expanded the scope of their products to add these new forms of customer engagement. For us here at Trilibis, it’s déjà vu, all over again.

Interesting parallels with the emergence of mobile

A few years ago, and before the emergence of the smartphone, Trilibis pioneered the creation mobile-specific websites. Brands that wished to engage with mobile customers had to deploy specialized “m-dot” websites that mirrored the content of their main website, but presented so that it could be viewed on mobile phones. From our vantage point, the evolution of the digital signage market is showing distinct similarities to the early evolution of the mobile web and app market.

Back then, mobile was treated as standalone engagement channel, loosely tethered to a brand’s digital marketing platforms and initiatives — just as we’re seeing today with digital signage initiatives. Of course, today, mobile is an integral part of any brand’s customer engagement strategy, and is an essential requirement of any digital marketing and CMS platform. It therefore seems likely that being able to optimize customer engagement for digital signage using existing enterprise systems will soon be a requirement.

There’s more to a device than the size of its screen

A key area of interest for omnichannel marketers will be how to adapt their brand content which, until now, has been presented on desktop/laptop browsers, tablets and smartphones, for a broadening array of displays and kiosks. Can responsive design techniques scale to these displays, or is additional optimization needed? The answer: “yes” and “yes.”

With our deep roots and experience in presenting customer engagement content optimized for every device, and our focus on making the central content repository “device-aware,” Trilibis is innovating with enterprises and vendors of digital marketing systems to engage with customers over these new classes of digital displays. The Trilibis SNOW® Engine will play a significant role here, by automating the process of delivering optimized code and images to any device. Stay tuned for more developments.

Brands need to start thinking now about how to optimize content and message for a new customer engagement channel   Drop by your nearest consumer electronics store, and you’ll see that the prices of LED displays have tumbled in the ... Read More