Trilibis Blog

Cyber Monday was huge for mobile. How well did your content perform?

December 3rd, 2017 by

To ensure excellent omnichannel shopper journeys, retailers should optimize content for all channels, including email and digital signage

black friday

2017 will likely go down as the year that was the tipping point for mobile commerce. Reports leading up, during, and after the Thanksgiving weekend, are providing strong indications that mobile is gathering momentum as the platform of choice both for shopping and, importantly, transacting.

This report from Business Insider is a good summary of the trends we see emerging:

Mobile is here, and it demands to be taken seriously. The platform has grown steadily in importance throughout the years, but the speed of shoppers taking to their phones this year to shop Thanksgiving weekend sales was unprecedented. Cyber Monday was officially mobile’s first $2 billion day ever, raking in a substantial portion of the nearly $6.6 billion spent online. Smartphones were especially important, accounting for 37.6% of retail visits and about 21% of revenue for the holiday. Conversation rates also increased 10% on phones when compared to last year.

Over at The Verge, Shannon Liao reported an interesting statistic from Shopify, a platform that hosts thousands of online retailers:

This year’s Cyber Monday was the biggest sales day for online and for mobile ever in the US. Online sales brought in $6.59 billion in total, while sales on mobile broke a new record by reaching $2 billion. Mobile also dominated over desktop for the first time for Shopify merchants, which include brands as varied as Tesla Motors and Kylie Cosmetics, according to the company.

Just before Thanksgiving, the Holiday Predictions report issued by the Adobe Digital Insights team, predicted shopping visits on mobile devices would surpass desktop visits this holiday season. This forecast was borne out, as Ingrid Lunden of Techcrunch reported:

The final figures for Black Friday online sales are in, and it’s another record-breaking day e-commerce in the U.S. Adobe says that shoppers spent $5.03 billion online in a race for bargains for themselves and to gift to others. The figures come the day after Thanksgiving racked up a record $2.87 billion in online sales. Adobe analyses 80 percent of online transactions to the 100 largest web retailers in the country to come up with its numbers. The final figure surpassed its own estimates, where were for $5 billion of sales.

The shopper lifecycle extends beyond mobile

Mobile includes both mobile web and mobile apps, but the big takeaway is that, if retailers want to grab their slice of the holiday revenue pie, they need to make sure their mobile shopping experience is bullet-proof: fast, seamless, efficient, and smooth. But let’s not overlook the fact that shoppers are not necessarily shopping exclusively on one channel; the other major trend shaping this holiday season is omnichannel.

Today’s shoppers are true multichannel shoppers — a Google research study found that 51 percent research online and then buy in store, while 32 percent research online, visit a store, and then buy online. And, perhaps most importantly, they can easily change their minds mid-purchase, abandon a cart, and go elsewhere to buy the product.

A retailer with a well-conceived omnichannel strategy will in fact optimize across *all* available channels to attract, engage, merchandize and transact with every customer. Attract and engage might be via digital signage or an email marketing campaign, whereas merchandize and transact are via mobile and desktop.

To foster and build brand loyalty, brands need to focus on beyond whether the shopping experience was easy, they also need to consider the brand experience in its entirety. A truly exceptional brand experience is when the look and feel of promotions and marketing offers are coherent across all channels. Having parity between your various channels is of the utmost importance.

So, as you plan your customer-engagement strategy this season, make sure your content is optimized for all channels so that your marketing messages attract and engage your target shoppers.

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

To ensure excellent omnichannel shopper journeys, retailers should optimize content for all channels, including email and digital signage 2017 will likely go down as the year that was the tipping point for mobile commerce. Reports leading up, during, and after ... Read More


Are you optimally engaging with your customers on all the latest devices?

October 27th, 2017 by

Why developers of WCM and CCM systems need to look beyond the size of the screen when determining how to maximize customer experience with device-optimized content

Trilibis girl

Fall is in the air and the smell of new mobile devices is permeating the web. It’s around now that the major mobile device manufacturers proudly unveil their latest shiny gadgets to eager audiences. Already, we’ve seen the latest creations from Apple, (iPhone 8, available now; iPhone X, available next month) and Google (Pixel 2), with Samsung (Galaxy X) not far behind. There’s even rumor of Samsung foldable smartphone in the works.

These days, customer engagement is of paramount importance. So, if you’re a developer of an enterprise WCM or CCM system, you’ll want to make sure your software users are assured of the best experience when their customers view brand content on these new devices. That’s where Trilibis can help you. With more than a decade of experience optimizing content presentation on mobile devices, our technology automatically adapts marketing content to the latest devices better than anything else on the market.

device parameters

There’s more to a device than the size of its screen

And we’re not just talking basic screen resolution, either. Here are just a few of the device attributes are technology enables your software to master:

attributes chart

Other approaches adapt content to some of a device’s attributes. With Trilibis technology, you can make your content device-aware — meaning that you can take advantage of unique attributes of a particular device (such as local services or hardware options), and preview them on our web based emulator to deliver a truly optimized experience for the end user.

Watch this video to learn more:

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

Why developers of WCM and CCM systems need to look beyond the size of the screen when determining how to maximize customer experience with device-optimized content Fall is in the air and the smell of new mobile devices is permeating ... Read More


Updated Trilibis Storm device emulator streamlines workflow for WCM and CCM systems

September 7th, 2017 by

Latest version adds automatic Photoshop to HTML conversion to shorten path from design to production

storm email blog

Who is Trilibis Storm designed for?

When we debuted Trilibis Storm late last year, we focused on providing enterprise web content management (WCM) and customer communications management (CCM) systems with an efficient and scalable solution to enable their end users to accurately preview their brand content and customer-engagement campaigns across specific channels, devices and apps.

The initial release of the Trilibis Storm versatile emulator solved five requirements for the developers of WCM and CCM systems:

 1. Preview and compare content on a wide array of browser/device combinations side by side
 2. Automatically generate QR codes for on device testing
 3. Identify potential page-load issues associated with large images
 4. Preview and test the results of tagging used for personalization and localization
 5. Pre-flight testing of email marketing campaigns

Visuals and images are increasingly critical for emerging audiences

As businesses adopt CCM systems, they are often looking to use rich imagery to reinforce brand messages and boost engagement with younger viewers. OpenText discusses this emerging phenomenon on its Exstream product page:

With Millennials expected to make up more than half the workforce by 2020, the ability to design and deliver contextually-driven, personalized communications at the right time, in the right format, and for the right device can give your company a competitive advantage.

To address that need, today we’re delighted to announce that Trilibis Storm can now be combined with our automated Photoshop-to-HTML conversion software, PSD2HTML. This means, when our technology is integrated, CCM platforms can now auto-generate email-compliant HTML syntax from Photoshop PSD files and check how the resulting content will look within a wide variety of email clients — all from within the Trilibis Storm emulator.

For more information on the functionality of Trilibis PSD2HTML and Storm visit our website or watch these tutorial videos:

Contact us here if you’d like to learn how Trilibis technology can shorten your time to market and enhance the functionality of your enterprise web content management or customer engagement system.

Latest version adds automatic Photoshop to HTML conversion to shorten path from design to production Who is Trilibis Storm designed for? When we debuted Trilibis Storm late last year, we focused on providing enterprise web content management (WCM) and customer ... Read More


Enterprise World 2017 showcased why OpenText is “The Information Company”

August 21st, 2017 by

This year’s OpenText CEM preview highlighted powerful personalization features

enterprise world opentext

Trilibis recently attended the OpenText Enterprise World user conference. The annual event, now in its 19th year, was held in Toronto, Canada and featured keynote addresses from OpenText CEO & CTO Mark J. Barrenechea, OpenText President Steve Murphy, and OpenText EVP of Engineering Muhi Majzoub. Since it was in Canada, special guest Wayne Gretzky dropped by for a fireside chat with Mark Barrenechea! Trilibis attended to get OpenText’s view of the digital and Artificial Intelligence (AI) trends changing businesses across the globe.

Prior to the event, Mark set the context: “Digital and AI allow executives to re-think business and fundamentally change go-to-market models, customer journeys, supply chains and how we innovate. Customers need new technologies to digitize such as OpenText Release 16 and new AI technologies such as OpenText Magellan to automatically advance business. This is a generational shift, and at Enterprise World 2017, we will showcase the technologies and companies that will be the foundation of a digital future driven by insight.”

Mark gave a great presentation that highlighted the decade ahead of us. He noted that these trends will be the key drivers of change: robotics, Internet of Things, Internet of Money, Artificial Intelligence, mobile, new business models, and interestingly “Living to 150 and IQs of 1000.” All of which were fascinating and reinforced in my mind that OpenText has a clear vision for the future that informs its product roadmap. These two points are worth noting:

1. OpenText, “The Information Company,” will allow businesses to connect with information in a whole new way.

2. OpenText’s Magellan is emerging as the #1 competitor to IBM Watson. The tagline that seemed to resonate throughout the event was: Information + Algorithm = Insight. The foundation for artificial intelligence.

At the end of Mark’s presentation, Wayne Gretzky was introduced as the guest speaker. Very cool, I think most in the audience were a little star-struck!

Day 2 was kicked off by a keynote delivered by EVP of Engineering Muhi Majzoub. This was impressive, and focused on recent accomplishments. Muhi’s team delivered 1000+ product enhancements across different platforms, solutions and applications. Muhi and team are focused on continuous innovation across all the product groups, and we here at Trilibis are excited to see what’s coming in FY 2018.

Sunil Menon’s CEM 16.2 break-out session on What’s New with OpenText WCM was fantastic.

In particular, we liked learning about how one can easily preview personalized pages, by segment. This new release lets you compare targeted content rendering for end-user segments side-by-side, and independently navigate the site for each segment within preview. Trilibis technology made an appearance when Sunil demoed the added ability to layer on the segment preview within the Trilibis multi-device emulator. We are more than thrilled to partner with OpenText to provide these and other advanced capabilities.

We were impressed by the ability to deliver dynamic, visual experiences using OpenText Media Management (directly integrated with OpenText TeamSite). When you combine this with headless content services (headless CMS) and single-page applications functionality, OpenText’s WCM future looks bright.

We were also excited to learn more about the latest releases of Exstream and OTMM. In particular, we got to see a very cool presentation of how the Smithsonian used OTMM to archive historical images. Great use case!

Overall, OpenText Enterprise World was a great event, and the OpenText team truly over-delivered. From fantastic presentations and great breakout sessions, to evening receptions with accessibility to OpenText business and product leaders, this was time well spent. I encourage anyone who closely follows OpenText, as either a user or partner, to attend next year’s event. We’ll definitely be there.

Contact us here if you’d like to discuss how to integrate Trilibis technology into your WCMS or CCM enterprise system.

This year’s OpenText CEM preview highlighted powerful personalization features Trilibis recently attended the OpenText Enterprise World user conference. The annual event, now in its 19th year, was held in Toronto, Canada and featured keynote addresses from OpenText CEO & CTO Mark J. Barrenechea, ... Read More


Trilibis PSD2HTML now lets you share customer journey storyboards with your creative team

July 28th, 2017 by

New storyboard workflow feature facilitates consensus and approval of a sequence of Photoshop customer journey files prior to final HTML conversion and coding

psd2html storyboard

Our PSD2HMTL web service for WCMS SaaS applications just keeps getting better! We just completed a new feature that enables sharing and collaboration amongst your creative team members. We’ll review these features today and also point you to a video that gives you a quick demo.

First, let’s set the stage. The marketing team has requested a website update that requires a change to the customer journey across several pages on your website. The designer has got them all figured out in Photoshop and now wants to send them to the marketing team for review. Typically, this is done by sending a set of images (perhaps with mark-ups to highlight the new edits), or possibly using some sort of presentation tool (like PowerPoint).

If your team is already using Trilibis PSD2HTML technology to automatically convert Photoshop website and email marketing layouts to HTML, it’s now really easy to create a guided tour of the intended customer journey that anyone can view in their browser. Using the new storyboard workflow feature that’s now included with PSD2HTML, your designer can easily create a web-based storyboard workflow from multiple Photoshop (PSD) files, and then share it with other team members so that they can experience this as a click-through customer journey. This facilitates review, consensus and approval prior to final HTML conversion and coding.

Check out this short demo video on our YouTube channel to see PSD2HTML storyboard workflow in action!

Contact us here if you’d like to discuss how to integrate PSD2HTML into your WCMS or CCM enterprise system.

New storyboard workflow feature facilitates consensus and approval of a sequence of Photoshop customer journey files prior to final HTML conversion and coding Our PSD2HMTL web service for WCMS SaaS applications just keeps getting better! We just completed a new ... Read More