Trilibis Blog
May 9th, 2012 by Greg Palmer
Earlier this year, I reviewed where the mobile industry stood in terms of fragmentation and reviewed how big of a problem it really was. Well, now that we’re a few months down the road, unfortunately not much has changed. And if anything, the problem is only being fueled with the unveiling of brand new Blackberry device and OS.
In February’s post, I came to an unfavorable conclusion in regards to a fragmentation magic bullet—i.e. that there isn’t one. But today, I wanted to take a different approach to finding a “solution” by looking at the problem from a different angle….
Could fragmentation be actually a good thing? Read the rest of this entry »
Tags: analytics, Android, Blackberry, FRAGMENTATION, iPhone, mobile, mobile analytics, mobile commerce, mobile marketing, mobile strategy, MOBILE WEB, segmentation, Windows
Posted in Analytics, Campaign Examples, Development Realities, Marketing, Tablets, Tips, Trends, Trilibis Mobile |
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April 27th, 2012 by Greg Palmer
This is our first entry into a periodical series looking at some of the latest and greatest achievements in mobile web development. Not intended as criticism, but rather as an exploration into the possibilities and realities of mobile web.
With the HTML5 standard almost baked and the latest Javascript and CSS styling, mobile web has taken some huge steps in the last year. Whether you like it or not, HTML5 is still a buzzword in the web developer community…and possibly even more so in the mobile community. The buzz shows no signs of slowing either — as a recent announcement from the W3C said, they are in the midst of finalizing the HTML5 standard and looking forward to HTML6.
Here at Trilibis, we are equally excited, albeit a bit hesitant, about where mobile web development is headed with the likes of HTML5. At any rate, we thought it’d be fun to periodically showcase a few standout mobile sites to get some real world examples of exceptional creativity and strength in mobile design. So without further ado…
Read the rest of this entry »
Tags: Android, CSS, HTML5, iPhone, JavaScript, mobile development, MOBILE WEB, social media, Windows Phone
Posted in Benefits, Campaign Examples, Development Realities, Marketing, Series, The Cutting Edge, Tips, Trilibis Mobile, UI/UX |
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April 19th, 2012 by Jason Saroyan
“It’s nice to be a back in the office” is not a phrase I say often. However, the last few weeks have been chock-full of events stretching from Austin to SF to Chicago. Now that I’m back, I’m finally getting the opportunity to sit down in our new “digs” and collect my thoughts from my recent travels, or should I say, travails.
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Tags: ad:tech, Austin, CETW, Chicago, Customer Engagement Tech World, HTML5, merkle, mobile, mobile marketing, mobile optimization, mobile strategy, MOBILE WEB, responsive design, san francisco, smartphone, SXSW, tablet, UX, Webtrends
Posted in @Trilibis, Marketing, Trilibis Mobile, UI/UX |
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April 13th, 2012 by Ted Verani
Last week, we hosted a Mobile Strategies Forum along with our partners Webtrends and Merkle at the Golden Gate Club in the Presidio, San Francisco.
The idea for the event grew out of a lack of satisfaction around most industry conferences. Instead, of the usual talking heads giving presentations on recent industry data or pay-to-play panels of people trying to pitch their services by way of sharing information, we wanted to create a forum around education and information with some of our peers in mobile. This invite only event pulled together mobile executives from brands, media companies and solutions providers for a series of round-table discussions covering all facets of mobile strategy.
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Tags: merkle, mobile advertising, mobile analytics, mobile design, mobile development, mobile marketing, Mobile Strategies Forum, mobile strategy, MOBILE WEB, monetization, ROI, san francisco, sms, tablets, Webtrends
Posted in @Trilibis, Trilibis Mobile |
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March 22nd, 2012 by Greg Palmer
This post is the final entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction, appearing innovative and building loyalty.
Let’s face it, when all is said and done, making money is an integral part of business. And with the U.S. mobile market booming into the hundreds of millions of devices and billions in commerce and advertising dollars, what better way to generate some additional revenue than through these little smart devices at our fingertips 95% of the day?
It makes sense that over one-fourth of marketing decision makers selected revenue generation as an important part of their mobile strategy. But however important revenue generation is to your mobile strategy, I encourage you to go back and make sure you understand the first four objectives in this series. Customer engagement, satisfaction, innovation and loyalty are all catalysts toward increased revenue. Without a satisfied and loyal customer procured through proper engagement and innovative techniques, you can almost certainly kiss any hopes for increased mobile revenue goodbye.
In this post we’re going to take a look at how your mobile site can get you a slice of the mobile revenue pie. Read the rest of this entry »
Tags: customer engagement, customer loyalty, customer satisfaction, generate revenue, innovation, investing, marketing, mobile ads, mobile advertising, mobile marketing, mobile optimized, mobile revenue, mobile strategy, MOBILE WEB, revenue, sales
Posted in Benefits, Campaign Examples, Marketing, Series, Tablets, Tips, Trends, Trilibis Mobile, Why Mobile Web |
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March 13th, 2012 by Ted Verani
Many years ago, I was a DJ at my college radio station, KDVS 90.3, and thought that I would work in the music industry. That never happened, though I remain a big music fan.
Needless to say, I am pretty excited as I am headed to Austin for South by Southwest, where I will be moderating the “Indies Going Mobile” panel on Wednesday, March 14th.
Music is one of the most popular mobile use cases. Yet the music industry lags well behind retail, travel, sports, news, finance and even soap companies in reaching this dynamic and rapidly growing user base. Following the swift rise and meteoric fall of ringtones, and its associated revenues, many labels stopped putting much energy towards mobile. Without their label’s support, music artists, especially low-budget Indies, have been left to fend for themselves in a channel that even some Fortune 500 companies struggle with. But most artists are not digital marketers—they focus on their music, and all too often, mobile efforts are limited to Facebook and Twitter updates. Read the rest of this entry »
Tags: digital marketing, going mobile, indies going mobile, music, music artists, music industry, music labels, South by Southwest, SXSW
Posted in @Trilibis, Development Realities, Marketing, Trends, Trilibis Mobile, Why Mobile Web |
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March 9th, 2012 by Greg Palmer
This post is the fourth entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement, customer satisfaction and appearing innovative.
It’s undeniable that a loyal customer is valuable to any and all businesses. The 80/20 rule (aka Pareto principle) is well documented in business terms as “80% of revenue comes from 20% of customers”. This segment of 20% is typically the most loyal of customers who return time and time again to purchase your goods and services.
Additionally, studies have shown the cost of a acquiring a new customer significantly outweighs the cost of keeping a loyal customer. So much so that it can be 6 times more expensive to gain a new customer versus keeping one.
Don’t be left picking daisies to determine if your customer loves you, or loves you not. You must proactively engage your market and give them a reason to love you and keep coming back. Today, many marketers are looking to mobile in hopes of building a loyal customer base. Let’s take a look at how a few key concepts can turn your customers into loyal mobile members of your family. Read the rest of this entry »
Tags: 80/20 rule, customer satisfaction, engagement, gamification, loyalty, mobile coupon, mobile engagement, mobile satisfaction, MOBILE WEB, Pareto principle, satisfaction, social media, social network
Posted in Benefits, Campaign Examples, Marketing, Series, Tips, Trilibis Mobile, Why Mobile Web |
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March 1st, 2012 by Greg Palmer
This post is the third entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered increasing engagement and customer satisfaction.
Let’s face it, the average mobile user is becoming more and more technologically savvy than ever. With lines for new iDevices stretching down blocks and around corners, many of today’s consumers are becoming first adopters of the latest and greatest tech. And even those willing to wait a couple of months until the price of their favorite gadget drops are curious and aware of the technology and innovation that surrounds them.
With the changing face of the typical digital consumer, it’s easy to see why just under a third of marketing strategists saw appearing innovative as a top priority for investing in mobile. But if your goal is to position your brand as groundbreaking and innovative, then having a basic mobile website isn’t going to be enough. You need to utilize the latest HTML5, JavaScript and CSS styling capabilities to produce top of the line, app-like experiences within the browser.
Read the rest of this entry »
Tags: CSS, customer satisfaction, Facebook, Fandango, HTML5, image gallery, innovation, JavaScript, mobile engagement, mobile innovation, mobile optimized, mobile user, MOBILE WEB, offline storage, Twitter, YouTube
Posted in @Trilibis, Benefits, Campaign Examples, Development Realities, Marketing, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile, UI/UX |
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February 23rd, 2012 by Greg Palmer
This post is the second entry in our series of Top 5 Objectives for Investing in Mobile Web. We previously covered best practices for the top objective, increasing engagement, and today’s post focuses on increasing customer satisfaction.
Plain and simple—a good mobile website is a must have in today’s mobile landscape. If you haven’t already figured this out, you’re behind the curve and we’re here to help you get back on track.
Mobile consumers are more demanding than ever and your brand’s mobile awareness can make or break your bottom line. Believe it or not, something as simple as having a mobile optimized website can turn visitors into customers and customers into repeat business. But that won’t happen if they aren’t satisfied by what you have to offer. Take a look at these recent figures that show just how important a good mobile experience can be.
Read the rest of this entry »
Tags: customer satisfaction, email, Facebook, GPS, high definition, HTML5, increase engagement, JavaScript, mobile, mobile consumers, mobile experience, MOBILE WEB, objectives, rich media, satisfaction, sms, social media, Twitter
Posted in Analytics, Benefits, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |
4 Comments »
February 16th, 2012 by Greg Palmer
Tips and How-to’s
It’s all too clear these days that a mobile optimized website is no longer a “want”, but a “need” for companies big and small. Last week, we introduced you to a set of statistics that outlined the top 5 objectives companies have while investing in mobile. Over half of the surveyed respondents included increasing customer engagement in their answers, making it the most common objective…not entirely surprising.
A marketer’s job is to increase, and maximize, their brands’ relationship with the customer — that’s Marketing 101. Mobile devices provide an always-on, always-connected channel to foster this relationship. Those that aren’t utilizing this powerful device are missing out on engaging with their customers in today’s hyper-connected consumer landscape.
Read the rest of this entry »
Tags: customer engagement, customer relationship, marketing, mobile, mobile marketing, mobile optimized, MOBILE WEB, performance indicators
Posted in Analytics, Marketing, Series, Tips, Trilibis Mobile |
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