Trilibis Blog
January 20th, 2012 by Greg Palmer
If you’re thinking about launching your first mobile marketing campaign or building your mobile website this year – you’re not being innovative. In fact, you are seriously lagging behind. Mobile use reached unseen levels over the last two months, with over 10% of all sales coming from mobile devices.
And if the 2011 holiday shopping season is any indication, we’ve reached a turning point: 
- 11% of sales came from mobile devices; up from 5.5% in 2010 (source)
- 14.6% of all retailer website traffic was initiated from mobile devices; up from 5.6% in 2010 (source)
- Black Friday sales from mobile reached 9.8%; up from 3.2% in 2010 (source)
- Cyber Monday sales from mobile reached 6.6%; up from 2.3% in 2010 (source)
- Christmas Day sales from mobile reached 14.4%; up from 5.3% in 2010 (source)
- PayPal reported a six-fold (511%) increase in the number of global customers shopping through PayPal mobile compared to Thanksgiving 2010 (source)
- Highly satisfied mobile shoppers reported that they were 54% more likely to consider the same company for a future similar purchase (source)
Read the rest of this entry »
Tags: Black Friday, Christmas, Fandango, holiday, m-commerce, Macy's, marketing, mobile, mobile engagement, Mobile Marketer, mobile marketing, mobile strategy, strategy, Thanksgiving, Walgreens
Posted in Benefits, Campaign Examples, Marketing, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |
No Comments »
January 17th, 2012 by Greg Palmer
Recently, we’ve been having some internal discussion regarding SEO and how it affects mobile—or more importantly how mobile optimized sites affect SEO. The conversation originated after stumbling upon an intentionally provocative blog post from October of last year titled “Mobile SEO is a Myth” by Ryan Jones from Search Engine Journal. What really got our discussion juices flowing was not just the article itself, which takes an extreme stance on the triviality of mobile-optimized SEO, but the healthy debate in the comments section that follows. Although the article is a few months old, the topic is highly relevant (and increasingly so) and it’s a good time to take a fresh look at what really is going on with the mobile SEO landscape.
Merely looking at the article, it’s quite obvious opinions on mobile SEO are as diverse and polarized as a lot of developer’s perspectives on mobile web strategy in general. Opponents of mobile SEO, like Ryan, brush it off as either a buzzword with no deeper significance past boosting a sales pitch, or as a case of mistaken identity for localized search. But is this really the case? Or is this too simplistic of view on the impact that mobile devices can have on search results? We think the latter is likely the case and here’s why:
Read the rest of this entry »
Tags: marketing, mobile marketing, mobile optimized, Mobile SEO, mobile strategy, MOBILE WEB, SEM, SEO, strategy, Trilibis
Posted in Benefits, Campaign Examples, Marketing, Tablets, Tips, Trends, Trilibis Mobile |
No Comments »
December 27th, 2011 by Greg Palmer
Welcome to the fourth installment of our 2011: A Mobile Year in Review Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this post, we interview Ethan Alexander, VP of Mobile for LivePerson, Inc (@LivePerson) and leading industry figure for over 15 years. Ethan shares why it’s difficult to choose only one great mobile innovation this year, why LivePerson’s clients are so interested in advancing their mobile initiatives and why mobile chat is essential to the customer experience. Lastly, Ethan compares mobile growth to the early days of the internet and decides what he thinks 2012 will bring.
Ethan Alexander is the VP of Mobile for LivePerson, Inc., which provides online engagement solutions that facilitate real-time assistance and advice. The company’s hosted platform supports and manages real-time online interactions for businesses and independent experts. With its B2B services, chat, voice/click-to-call, email, self-service/knowledgebase and now mobile interactions are managed from a single agent desktop. Ethan spearheads the company’s efforts to extend real-time, intelligent interactions beyond the browser to anywhere with mobile service. Previous to LivePerson, Ethan was a part of the mobile leadership team at Salesforce.com where he helped develop their mobile platform and business strategy from the ground up after the 2006 purchase of Sendia, where he ran business development and partner efforts. Through the years, Ethan has worked closely with leading device manufacturers, various network operators and mobile integration and app development partners.
Read the rest of this entry »
Tags: 4G, Android, APPS, customer success, growth, HTML5, iOS, LivePerson, mobile, mobile optimized, MOBILE WEB, optimization, tablets
Posted in @Trilibis, Benefits, Marketing, Series, Tablets, The Cutting Edge, Trends, Trilibis Mobile, Why Mobile Web |
2 Comments »
December 21st, 2011 by Danielle Gotkis
Welcome to the third article of our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this post, we interview Rick Mathieson (@RickMathieson), strategic marketing guru and digital marketing adviser to FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Warner Bros., Hard Rock Café, Accenture and many others. Rick shares with us why mobile payments and augmented reality are on his list of top innovations of 2011, why mobile is the cornerstone of a brand’s marketing strategy and what brands can learn from last year’s experiences to realize high ROI from mobile in 2012. Lastly, Rick unveils his predictions for the next twelve months and names 2012 as the year of… Well, you’ll have to read the rest of the article to find out.
Rick Mathieson is an award-winning writer, author and creative strategist. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, his research into next generation business models has earned praise from USA Today. And his insights on postmodern marketing have been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio and NPR. His book BRANDING UNBOUND has ranked as the world’s #1 best-selling book on mobile marketing. And his new book THE ON-DEMAND BRAND was an Amazon #1 “Hot New Release” and has been described as “Required reading for the digital age” for its strategic approach to delivering blockbuster brand experiences through digital innovation. Learn more at RickMathieson.com.
Read the rest of this entry »
Tags: AR, augmented reality, consumer behavior, mobile advertising, mobile campaign, mobile marketing, mobile payments, mobile ROI, mobile shopping, mobile strategy, MOBILE WEB, Mobile year in review, social media
Posted in Benefits, Campaign Examples, Marketing, Series, Tablets, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |
1 Comment »
December 20th, 2011 by Danielle Gotkis
It is time for our next post in the “2011: A Mobile Year in Review” – our Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this post, Deepak Thomas, General Manager of Classifieds at eBay (@ebay) shares with us what catalysts contributed to the growth of mobile at eBay Classifieds and how his business unit evolved their mobile presence in 2011. Lastly, Deepak talks about the shrink-wrapped software days and why he’s glad they are behind us.
Deepak Thomas is the General Manager at eBay Classifieds US. He was previously GM of Mobile Classifieds at eBay with responsibilities for their global mobile properties in Americas, EMEA, and APAC. Prior to that, he was GM of Mobile Products at IAC/Match.com and held various product and partner development roles at Oracle Corp.’s Mobile Products division. He also held P&L responsibility for the ESPN wireless remote product while at Chicago-based mobile startup tvCompass Inc., where he also served as Director of product marketing. Deepak holds an MBA in Marketing and Finance from the University of Chicago.
Q – What was the single biggest mobile innovation you saw this year?
Read the rest of this entry »
Tags: APPS, eBay, mobile user experience, MOBILE WEB, Mobile year in review, Siri
Posted in Benefits, Marketing, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile, Why Mobile Web |
1 Comment »
December 15th, 2011 by Danielle Gotkis
Today we’re bringing you the next post in our “2011: A Mobile Year in Review” Q&A style blog series that features the thoughts and insights of mobile industry luminaries, media executives and brand marketers.
In this week’s post, Michael Ricci (@MobileNTRactv), Vice President of Mobile at Webtrends (@Webtrends), talks shop about why mobile really took off in 2011. He shares his thoughts on such subjects as the biggest mobile innovation of the year and the top reasons companies decided to invest in mobile analytics. Additionally, he offers his perspective on the mobile device that came out of nowhere and really delivered the goods in 2011. Finally, Ricci gazes into his crystal ball to predict the next big thing in mobile for 2012.
As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends’ mobile analytics business and works with blue chip clients like Coca Cola, Hilton, Microsoft, NY Times, RIM, Polar and a host of others to effectively implement measurement programs that shape mobile strategies and user experiences. Mr. Ricci joins Webtrends from Merkle, where he served as vice president and mobile practice leader. At Merkle, Ricci established the company’s presence in mobile marketing and worked with Merkle’s blue-chip client list to develop mobile engagement strategies. Prior to Merkle, Mike held key executive roles at iLoop Mobile, Volantis Systems, Aggreko plc and York International Corporation.
Read the rest of this entry »
Tags: analytics, Android, APPS, CRM, HTML5, mobile advertising, mobile analytics, mobile marketing, mobile ROI, MOBILE WEB, Mobile year in review, Siri, Trilibis Mobile, Webtrends
Posted in @Trilibis, Analytics, Benefits, Marketing, Series, The Cutting Edge, Tips, Trends, Trilibis Mobile |
2 Comments »
December 12th, 2011 by Greg Palmer
Who doesn’t like a little recognition for a job well done? We sure do! Especially when it comes in the form of an award from an esteemed industry organization like DIGIDAY, Mobile Village or International Academy of the Visual Arts.
We are pleased to announce that last week, our Citysearch mobile site took home the 2011 Mobile Superstar Award from Mobile Village — our 5th award this year! To honor the fantastic work everyone on our team has done, from design and product management to QA, operations and engineering, let’s take a quick rundown. Drum roll please!
- Mobile Star Awards – Superstar Award for Best Mobile Marketing Success Story – Citysearch
- DIGIDAY Mobi Awards – Best Mobile Site of 2011 – Fandango
- Silver Davey Award – Entertainment – Fandango (Mobile Web)
- Silver Davey Award – Guides/Ratings/Reviews – Fandango (Mobile Web)
- Silver Davey Award – Guides/Ratings/Reviews – Citysearch (Mobile Web)
We’d like to give a huge thanks to everyone involved, especially our partners and clients that helped make this year so successful. Here’s to an even better 2012!
Tags: awards, Citysearch, Davey Awards, Digiday, Fandango, Mobile Village, MOBILE WEB, Trilibis, winner
Posted in @Trilibis, Trilibis Mobile |
No Comments »
December 7th, 2011 by Greg Palmer
Its undeniable that mobile devices have taken unprecedented root in the lives of millions of Americans and billions across the globe in the past 12 months. We are connected 24/7. We simply can not sleep, work, eat, vacation, shop or even go to the loo without our mobile devices. For the first time in history, the number of smartphones in circulation is close to eclipsing the number of feature phones. Tablets, grew to become so dominant, they are infringing on PC market share.
To recap all that happened in the world of mobile in 2011, we are kicking off a short series “2011: A Mobile Year in Review” featuring mobile industry luminaries, media executives and brand marketers. They will guide us through this year’s key innovations, noteworthy campaigns, effective mobile techniques, smartphone and tablet trends, HTML5 adoption and other hot mobile topics.
Read the rest of this entry »
Tags: 2011, Android, benefits, campaign examples, email, HTML5, iPhone, m-commerce, marketing, mobile development, mobile marketing, mobile optimized, mobile trends, MOBILE WEB, smartphones, Trilibis Mobile, year in review
Posted in Benefits, Campaign Examples, Marketing, Series, Tablets, The Cutting Edge, Trends, Trilibis Mobile |
No Comments »
November 30th, 2011 by Greg Palmer
The day has finally come. The relationship between the two of you has seen its up and downs, but you both are ready for the next step. The pit in your stomach is only outweighed by your intense need for one another. You toss all doubts and the butterflies aside, slowly bend down and rest your knee to the floor and fumble around in your pocket for that expensive little detail. There’s nothing more left than to pull out your mobile phone, take a breath and lay it all on the line—“will you buy my product?”
Granted this may be just a slight stretch from reality, but mobile user engagement should be treated with just as much due diligence as popping The Question. Whether you’re a first timer or a seasoned mobile pro, these 5 questions should guide you through the many pitfalls of the constantly evolving mobile landscape and help you design the user experience that delivers pure bliss. Read the rest of this entry »
Tags: Android, benefits, email, iPhone, m-commerce, marketing, mobile, mobile browsers, mobile development, mobile marketing, mobile optimized, mobile usability, mobile user experience, MOBILE WEB, mobile web tips, Trilibis
Posted in Analytics, Benefits, Marketing, Tips, Trends, Trilibis Mobile, UI/UX |
No Comments »
November 22nd, 2011 by Ted Verani
A few months back, Mobile Marketer, the news leader in mobile marketing, media and commerce, approached us about writing an piece for their annual Classic Guide to Mobile Commerce. I am excited to share with you the fruits of this collaboration — an article titled “The Effect of HTML5 on Mobile Strategy” (and written by yours truly). HTML5, the fifth iteration of the HTML standard, has been one of those hot buzzwords for quite some time now, and for good reasons. The technology behind HTML5 has the framework to fundamentally change how we interact with the web, from both our desktop and mobile devices — we’ve actually covered the topic a few times in our blogging past.
You can find “The Effect of HTML5 on Mobile Strategy” article below. I also highly recommend downloading the entire Classic Guide to Mobile Commerce, which features many intelligent and thought-provoking pieces about the current state of m-commerce. Enjoy!
The Effect of HTML5 on Mobile Strategy
While 2010 was the year of the application, 2011 shaped up to be the year of mobile Web. This is largely due to enthusiasm for HTML5 and its promise to bring the “write once, deliver everywhere” guarantee that Web browsers have historically delivered to PCs, as well as the ability to deliver an app-like experience across all browsers.
Brands, retailers and marketers are quickly realizing that mobile Web provides the broad reach and flexibility that is critical for reaching today’s consumers at a fraction of the cost of native applications. And who does not want to reach their target audience in an efficient and effective manner?
Read the rest of this entry »
Tags: CSS3, HTML5, JavaScript, mcommerce, MOBILE WEB, mobile web development
Posted in @Trilibis, Development Realities, Marketing, The Cutting Edge, Trends, Trilibis Mobile, Why Mobile Web |
No Comments »
Read blog via RSS