Trilibis Storm is easily integrated into any WCMS or digital marketing system. It provides on-the-fly, mobile-first web content testing, and offers side-by-side previewing, personalization, localization, and load-time analytics.
Back in 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile access of web content would overtake desktop access by 2014. That’s pretty much what happened (depending in whose study you believe, the trend lines crossed in either 2014 or 2015). There’s no question that, today, the mobile viewer has to be the primary consideration for any publisher, online marketer or online retailer.
In response, the latest digital marketing and web content management platforms have embraced delivery of web content for mobile, and provide marketers the means to engage with their customers on any content channel (web, email, app) and device (desktop, smartphone, tablet, etc.). But the experience of mobile users as they access web content is far from consistent. With everything from traditional desktop websites to mobile-only websites to responsive/adaptive websites, it’s no surprise that mobile e-commerce checkout stats lag those of desktop.
So, with viewer engagement a Number One concern for marketers, how can they ensure their brand content can be accurately previewed across specific channels, devices and apps? That’s where our latest technology, Trilibis Storm, an advanced device emulator, comes into play. It’s designed specifically for front-end web developers of digital marketing platforms and web content management systems (WCMS), and provides a comprehensive solution to enable developers to enhance the capabilities and features of their marketing and content management platform.
We’ve just published a video demo of how Trilibis Storm works. Here are some highlights.
• Preview and compare content on multiple devices. There are dozens (possibly hundreds) of mobile devices in use today around the world. How will web content render on each of these? With the Storm, you can let your users accurately visualize how it will look. Profiles for popular devices are supplied as part of the emulator, and Trilibis updates that list each quarter with the latest smartphones and tablets.
• Automatic QR code generation. QR codes are still popular with marketers looking to engage with on-the-go consumers, as well as used by quality assurance teams to test web content on their own devices. Using Storm, an ISV can implement QR page testing as well as QR graphics and HTML code generation.
• Identify page-load problems. The emulator provides an analytics feature that enables users to quickly zero in on large images that might slow page-load on mobile devices. The analytics console shows the file sizes of all assets in the HTML payload, identifies problem areas and determines how best to optimize these assets for a fast and smooth customer experience on any device.
• Preview and test user targeting controls. Storm can interpret tags and other parameters used to personalize and localize content for different target audiences. This enables developers to add functionality that enables users to preview how targeting tags such as gender, season, and location will appear on different devices.
• Perform pre-flight testing of email campaigns. Email marketing is often a part of any campaign, so Storm also includes an extremely robust email client rendering engine that provides accurate previews of marketing content in any email client on any device.
I had the pleasure of attending the OpenText Enterprise World a few weeks ago in Nashville, Tennessee. As a current OEM partner with HP TeamSite and Exstream, which were recently acquired by OpenText, it was an interesting and, I must say, rejuvenating experience. I was particularly pleased to hear the executive leadership discuss the bright future for OpenText: for both the existing and well-regarded Enterprise Information Management (EIM) suite, and also for the newly acquired Enterprise Content Management (ECM) suite.
When OpenText CEO, Mark Barrenechea, addressed the attendees with his “Engagement to Insight” presentation, it seemed to really resonate with customers and partners alike. Mr. Barrenechea broke down “Engagement to Insight” into eight elements:
Engagement. Capture. Content. Process. Collaboration. Discover. Exchange. Insight.
We, Trilibis, are thrilled to be part of the “Engagement” element. Trilibis mobile enablement technology is an integral part of TeamSite, which under the new OpenText leadership, is poised to be the global technology leader in web content management. Creating the best omni-channel experience will be key to engagement with customers via the ever-changing ways they consume information. Furthermore, effective engagement enables enterprises to capture data so they can derive actionable insight.
The future looks bright for OpenText, and more specifically, TeamSite. OpenText has the right DNA to enhance and evolve the capabilities of TeamSite and its product family. With TeamSite now part of a software company rather than a hardware company, we could not be happier to be working with the TeamSite team under the new OpenText leadership.
Looking ahead, the team here at Trilibis is planning to add new technology to enable the addition of powerful new features within the TeamSite product suite to further enhance mobile engagement. Stay tuned for more details!
New Trilibis PSD2HTML software converts multiple, device-specific PSDs to a single HTML file.
July 12th, 2016 by Jason Saroyan
Designed for high-transaction, sophisticated enterprise WCMS and ecommerce environments, PSD2HTML features server-side image optimization that ensures fast page-load on every browser and mobile device
Today, more than ever before, a brand’s design team is focused on ensuring brand continuity in an omni-channel context: the website design identity must closely match and reinforce the design language used across ads, direct mail, social media, and even events. Perhaps this explains why Photoshop is still so popular among design teams who create the artwork that forms the basis of a website redesign or update: it’s the tool used to create artwork for all channels. What we often see with enterprise businesses is the internal design team (or, possibly, an external design/branding agency) delivering finished artwork to the web team in Photoshop PSD format. Nine times out ten, it is not just one .PSD file that is delivered, but three PSDs for the various layouts: desktop, tablet and mobile.
The net effect of this is that the website implementation team responsible for UX and backend assets of a WCMS is faced with a tsunami of PSDs that need to be converted to HTML/CSS/images. It’s a costly and time-consuming task. With that in mind, Trilibis has developed software that automates PSD to HTML conversion process. Intended for use in batch mode on a server, PSD2HTML represents the natural evolution of multi-PSD to HTML conversion tools for high-transaction, sophisticated enterprise WCMS and ecommerce environments.
PSD2HTML: how it works
Trilibis PSD2HTML is designed for use with the leading WCMS products, and runs as an executable on your WCMS server. Using PSD2HTML, you can completely automate the process of converting multiple complex PSD files to HTML/CSS/image files. Just load the PSD files and then let PSD2HTML generate all the web files needed to ensure a high-fidelity experience for desktop, tablet and mobile clients. As part of your pre-flight testing, you can use the built-in emulator, which provides pixel-perfect renditions of any page on dozens of browsers and devices.
Some other notable features and benefits include:
• server-side image optimization to reduce payload
• accelerated page-load performance for any client/device
• reduction of front-end development time by up to 50 percent
• support for RESS responsive web design.
To see it in action, check out this short demo video. Contact us here to learn more.
Last month, HP announced the availability of TeamSite 8.1, which further expands the capabilities of TeamSite and gives marketers the power to design, deploy and manage a multichannel digital experience for their customers. Building on TeamSite 8.0, which enabled marketers to transform existing TeamSite websites into mobile apps for both Android and iOS, the TeamSite 8.1 release adds a new way to enhance the mobile experience offered by TeamSite: push notifications.
In-app notifications are one of the most effective ways to boost app engagement, and this new feature makes it very easy to send reminders or announcements to app users. It also includes geo-fencing, which can limit or trigger notifications within specific locations or regions.
In this short video demo, we show how easy it is to convert a TeamSite website into a modern mobile app with the following steps:
• Creating an instance of a mobile app within the TeamSite console
• Selecting existing content within TeamSite and preparing it for adaption into the mobile app
• Previewing and testing the apps’s appearance and functionality on a variety of mobile devices, using the built-in device emulator
• Loading the compiled app into TeamSite
• Setting up and testing in-app notifications, including geo-fencing specification
This feature employs Trilibis RAIN technology (a mobile application development platform) to provide a smooth path for front-end developers to deploy a TeamSite8 website as a mobile iOS or Android app. It’s incredible just how simple it is to take a highly functional website and adapt it to the latest mobile devices!
Contact Trilibis or your HP rep to learn more.
Brands that are pursuing a coherent omnichannel marketing and sales strategy often implement a digital marketing platform at the center of their customer engagement activities. The most compelling reason to do so is that such a platform can act as both the content hub (a central repository from which content can be activated with the consumer, no matter which channel he/she is using —desktop, mobile, tablet, smartphone), and a control center for executing and measuring customer engagement activities.
Today, an advanced customer engagement strategy uses both “pull” digital marketing (in which consumers are actively seeking marketing content such as websites, blogs and social media), and “push” (whereby marketers send messages with or without the consent of the recipients – such as display advertising on websites, blogs and apps, email, text messaging, and web feeds). And while it’s true that the rise in prominence of mobile devices, mobile apps and contextual signals (location, time, activity, proximity, etc.) is causing a gradual shift toward push marketing, millions of us signal our intent via search every hour.
In a recent article on CMSwire, HP’s Sunil Menon observed that:
“Most companies still think of digital experiences in terms of destination — where they’re driving customers or prospects. While that’s the predominant means of delivery, users increasingly expect content to come to them. Display advertising and retargeting solutions already work this way; why shouldn’t the rest of the experience?”
He goes on to observe that digital marketing will continue to be a combination of push and pull. I agree with that — and would add that optimization must be critical consideration for brand marketers across all their channels. In fact, without carefully considered optimization of content for customer engagement activities, performance can be hindered, especially for those customers who are accessing the content on a smartphone.
For example: websites and landing pages are often front and center in “pull” strategies that aim to engage and influence a customer. Optimizing that web page for mobile is of paramount importance, and involves the following considerations:
1. Does it respond quickly?
2. Does content load quickly and in a way that prioritizes presentation of the most important information for that customer?
3. Is the layout and presentation of the information, along with device-specific features, optimized for the specific device that’s in the hand of the customer?
There’s an abundance of research that makes the case that failing to carefully plan for any of the above will result in customers abandoning the site — or worse, abandoning their shopping cart. Our Trilibis SNOW and SNOW IO technologies are specifically designed to ensure websites are optimized to maximize engagement and minimize visitor drop-off.
On that last point — cart abandonment — I am always amazed by how many marketers fail to notify me whenever I leave a cart without checking out. Technologies now exist to implement this functionality into both commerce systems and mobile apps. Trilibis RAIN technology enables digital marketing platform vendors to integrate this feature for their customers through push messaging. This same technology enables ISVs to easily add the creation and deployment of hybrid apps —complete with built-in push notification services that amplify brand content on a new engagement channel. Indeed, just as optimization is critical for websites, so, too is it essential for mobile apps.
Lastly, an up-and-coming push strategy is to integrate context such as proximity/location into the customer engagement mix. When combined with an understanding of the customer’s visit/purchase patterns, a truly personalized engagement strategy can be implemented. This is an area where we can expect to see some exciting innovation from the marketing platform vendors.
Here at Trilibis, we are ready to assist them with advanced content optimization technology that can maximize engagement throughout an omnichannel marketing strategy.